Sai Sandhya – Scoopearth: Leading platform for startups & business news https://www.scoopearth.com Embrace the World of Start-ups, Technology, Business, Finance and Economy Sat, 22 Feb 2025 12:37:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.scoopearth.com/wp-content/uploads/2023/11/cropped-favicon-sc-96x96.png Sai Sandhya – Scoopearth: Leading platform for startups & business news https://www.scoopearth.com 32 32 Top 13 Seo Agencies in India 2024 https://www.scoopearth.com/seo-agencies-in-india/ Fri, 05 Apr 2024 09:49:51 +0000 https://www.scoopearth.com/?p=267586 SEO is used to improve a website’s ranking and visibility in search engine results pages (SERPs) by optimizing web content and it’s structure. With the aid of Top 13 Seo Agencies in India, websites can improve their written content and logical layout so that it is simpler for search engines to comprehend and rank their pages. To do this, you can employ strategies like keyword research, on-page optimization, link building, and content marketing to raise the authority, usefulness, and user experience of a website.

Anybody can get information related to your business in just one click; therefore, by having a sound SEO and by improving the same organizations can attract more qualified traffic to their site, increase brand awareness and authority, generate more leads and sales, and ultimately achieve their business goals. So, to help your business grow, we have come up with some best SEO agencies in India. 

Disclaimer: We have taken this information from various sources and the listing has been taken randomly. We believe in strong ethics and Principle and take care of our users.

List Of Top 13 Seo Agencies in India 2024

SERP Wizard

SERP Wizard image
Image Source: designrush.com

SERP WIZARD is a search engine optimization (SEO) company that provides various SEO services to help businesses improve their online visibility and organic search rankings. Established in the year 2012, and located in Jaipur, India, SERP WIZARD has a team of experienced and knowledgeable SEO professionals who can provide high-quality services to improve your website’s search rankings.

They provide a wide range of SEO services, including keyword research, on-page optimization, off-page optimization, content marketing, Seo Agencies in India, Google Maps SEO, and technical SEO based on your business requirements and goals to achieve the desired results. Other than this they also provide services such as content writing, web advertising, etc.

They have a proven track record of successfully optimizing websites for various businesses, which means that you can trust them to deliver results. SERP WIZARD provides regular reports and updates to their clients, so you can monitor the progress of your SEO campaigns.

  • Website: https://www.serpwizard.com/
  • Address: 89, RAGHUNATH PURI 1, SHEOPUR ROAD, PRATAP NAGAR, Jaipur, Rajasthan 302033
  • Contact: 097832 26565

ROI Minds

ROI Minds image
Image Source: sortlist.com

ROI Minds Pvt Ltd. is a full-service internet marketing company that provides its clients with improved online visibility and search engine rankings. ROI Minds takes a holistic approach to SEO, focusing not just on improving search engine rankings for Seo Agencies in India but also on increasing website traffic, leads, and sales. The SEO services provided by them are Google SEO, eCommerce store like schemas, tags, descriptions, internal linking, etc.

The agency is transparent about its SEO strategies and tactics, providing regular reports and updates on the progress of each campaign.

  • Website: https://roiminds.com/
  • Address: 4th Floor, D190, Industrial Area, Sector 74, Sahibzada Ajit Singh Nagar, Punjab 160055
  • Contact: 099928 19636

Init SEO

Init SEO image
Image Source: initseo.com

Another best SEO Agency in India is Init SEO. Init SEO Company’s top-notch team of SEO Experts, with their Profound knowledge of search engines, make your business website get top ranking and help in driving huge traffic.

Its registered office is in Chennai, India, where this company has gained a good reputation and is now focusing around the world to gain Seo Agencies in India more reputation and provide the same to its clients with its extraordinary work. Other than SEO, they also provide services like Web Designing, social media marketing, and PPC services. It can be a great option for your business.

  • Website: https://www.initseo.com/.
  • Address: 2nd Floor, Jones Road, Saidapet, Chennai – 600015
  • Contact: +91-893-965-9229 

Raga Designers

Raga Designers image
Image Source: ragadesigners.com

Raga Designers is a well-established SEO agency in Chennai, India. It has become a global company having its hold on local as well as international markets with its very strong presence in the areas of digital marketing, SEO, web design and development. They have the most innovative website designers nearby who can build a fresh look for your business utilizing the latest techniques for website development and design.

This company provides time-bound, cost-effective, and value-added services for technology-innovative business solutions that require specialized domain expertise. Raga Designers SEO company provides regular reports and 24/7 assistance to their clients to show the progress of their SEO campaigns.

Kudo Metrics Technology

Kudo Metrics Technology image |  Seo Agencies in India
Image Source: facebook.com

Kudo Metrics is again considered the best web designing and SEO company in India, established with an aim to provide the best possible internet marketing solutions to its clients all over the world. It is considered a one-stop solution for all your internet marketing needs.

Their experienced SEO team knows every trick in the book when it comes to climbing the ranking quickly. SEO services offered by them are link-building services, SEO Audit services, SEO consulting services, guest blogging services, etc.

  • Website: https://kudometrics.com/
  • Address: Sf.No. 524/3, SC Main Road 1st Floor, near Nayara Petrol Bunk, Vinayagapuram, Attur, Tamil Nadu 636102
  • Contact: 04282 241 348

eSearch Logix

eSearch Logix image
Image Source: esearchlogix.com

eSearch Logix offers a wide range of digital services, including SEO, web development, PPC, social media, and online reputation management. This company has almost a decade’s experience in this field. All its valued customers are endowed with the most effective and efficient SEO services around the globe.

They work hard to provide their clients with the best possible results and have over 1000+ satisfied clients. Its team will optimize your website to increase visibility while also making sure it loads quickly and is easy to use.

Each SEO plan is different and comprises competitive analysis, keyword research, the creation of educational articles, blogs, and guest posts, as well as the development of high-quality links that drive more visitors to your website. Popular clients are Yokohama and Jessica Rich.

  • Website: https://www.esearchlogix.com/
  • Address: 1st floor, H 161, Sector 63 Rd, H Block, Sector 62, Noida, Uttar Pradesh 201301
  • Contact: 097738 83610

Page Traffic

Page Traffic image
Image Source: pagetraffic.in

Page Traffic is also considered one of the most popular SEO companies in India. They offer a full suite of enterprise-level SEO services, which help eliminate SEO complexities and generate more revenue. They also offer proven E-commerce Seo Agencies in India SEO strategies to increase your sales and capture more customers for your business. It has around 10,000 happy customers and 12,000 successfully completed projects.

The Page Traffic SEO team takes a personalized approach to each client to maximize organic traffic. Along with that, it is a less expensive option as compared to the others on the list, as its per-month cost is around $499, which covers on-page optimization, link building, video marketing, etc.

  • Website: https://www.pagetraffic.in/ 
  • Address: PageTraffic Web Tech Private Limited, 15 F, Eros Corporate Tower, Nehru Place New Delhi 110019, Delhi, India
  • Contact: +91-9212521444 

Techmagnate

Techmagnate image
Image Source: jobs.smartrecruiters.com

TechMagnet is One of the best global search engine optimization company . This Delhi-based digital agency offers full-service solutions, including SEO, PPC, web designing and development, mobile app marketing, social media optimization, etc.

Founded in 2006, Techmagnet has provided services to over 1000 customers. Offers different pricing packages for Seo Agencies in India depending on your requirements. Top Clients of the company are Honda, pine labs Airtel Mahindra, etc.

  • Website: https://www.techmagnate.com/
  • Address: A-24/8, 1st Floor, Rathi Tower, Mathura Rd, Mohan Cooperative Industrial Estate, New Delhi, Delhi 110044
  • Contact: 099103 08266

DotCreative

DotCreative image
Image Source: theorg.com

This SEO agency has a team of skilled professionals helping businesses to expand their clientele and retain current customers. They provide affordable solutions, including SEO services, web designing and development, and social media marketing to drive organic traffic to your company’s website. 

The agency also creates exclusive blog posts, articles, and press releases to promote your website. By applying various analytic tools, it continuously monitors your website growth. It has an excellent support team and fast project delivery. 

  • Website: https://dotcreative.in/
  • Address: 43/B, Nandaram Sen St, Sovabazar, Near Kumartuli, Nandaram Sen St, Hatkhola-700005
  • Contact: 91 798035 8244

Arihant Webtech

Arihant Webtech image
Image Source: designrush.com

Arihant Webtech, founded in 2014, is a New Delhi-based digital marketing and SEO agency. The agency offers multilingual SEO and Seo Agencies in India video promotion. Primarily focuses on e-commerce SEO, including a thorough website error analysis, on-page optimization, internal linking, optimized site speed, and link building. 

SEO Tonic

SEO Toni image
Image Source: seotonic.com

Established in 2006, SEO Tonic has emerged as one of the finest SEO companies in the country. SEO tonic believes in building long-term relationships with clients and capable partners. They work with the ultimate goal of client satisfaction, quality consistency and reliability.

Moto is to provide maximum returns to the client on their investments, help clients achieve their online goals in any time zone, and commit to driving results without compromising integrity. 

  • Website: https://www.seotonic.com/
  • Address: S-3, 2nd Floor, Central Plaza, Arvind Vihar, Bagmugaliya, Bhopal, Madhya Pradesh 462043
  • Contact: 098933 90926

Indeed SEO

Indeed SEO
(Image Source: Indeedseo.com)

IndeedSEO is considered of the most comprehensive SEO companies in India as it adopts a systematic approach to crafting the best results for its clients which includes expensive planning and consoling the site’s structure based on the latest trends on-page SEO.

IndeedSEO is an award-winning digital marketing agency that, along with SCO services, also provides SMO, PPC, ASO, content writing, and ORM. Has a dedicated project management team so that clients can stay updated on the project specifics, progress, and statistics.

  • Website: https://indeedseo.com/
  • Address: f-34 2nd Fl Phase 8 Industrial Area Sahibzada Ajit Singh Nagar, Chandigarh Sector, Punjab, 160071, India
  • Contact: Not Known

UpRango

UpRango image
Image Source: upwork.com

Next on the list is UprRango, based in Mohali, India. This agency has 12+ years of experience and is committed to delivering the best quality core SEO services, including e-commerce and local and global SEO.

They have well-trained employees who provide support 24/7 which also helps your brand flourish and transform to achieve the greatest outcomes. It is a budget-friendly choice for your business, and you can definitely give it a try.

  • Website: https://www.uprango.com/
  • Address:  Dibon Building, Sector 67, Sahibzada Ajit Singh Nagar, Punjab 160062
  • Contact: Sales@UpRango.com

Top 13 Seo Agencies in India with their websites

S.NoCompany NameWebsite
1SERP Wizardhttps://www.serpwizard.com/
2ROI Mindshttps://roiminds.com/
3Init SEOhttps://www.initseo.com/
4Raga Designershttps://www.ragadesigners.com/
5Kudo Metrics Technologyhttps://kudometrics.com/
6eSearch Logixhttps://www.esearchlogix.com/
7Page Traffichttps://www.pagetraffic.in/
8Techmagnatehttps://www.techmagnate.com/
9DotCreativehttps://dotcreative.in/
10Arihant Webtechhttps://www.arihantwebtech.com/
11SEO Tonichttps://www.seotonic.com/
12Indeed SEOhttps://indeedseo.com/
13UpRangohttps://www.uprango.com/

Conclusion :

So these are some of the Top SEO Agencies in India which we listed as per customer’s feedback. They are well reputed, trustworthy and ROI based SEO Agencies that can bring fruitful results for your Website.

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Game 24×7 Gaming Startup Launched by Karnataka Govt https://www.scoopearth.com/gaming-startup-launched-by-karnataka-govt/ Mon, 04 Dec 2023 11:48:01 +0000 https://www.scoopearth.com/?p=313873 Introduction:

In collaboration with the Karnataka Government, Games24x7, a major skill-based gaming firm, has set its eyes on fostering the gaming ecosystem. Gaming Startup Launched by Karnataka Govt IT-BT Minister Priyank Kharge, state IT secretary Ekroop Caur, and Games24x7’s Chief Technology Officer Rajat Bansal launched the ambitious GameTech Accelerate initiative at the Bengaluru Tech Summit.

GameTech Accelerate is a six-week accelerator program designed for early-stage gaming firms, with a hybrid style that mixes in-person and virtual features. It accepts bootstrapped businesses or those with less than $5 million in capital, as long as they have built a minimum viable product (MVP).

GameTech Accelerate’s major goal is to uncover and develop creative gaming enterprises by providing mentorship and connecting them with possible investors. The cooperation between Games24x7 and Amazon Web Services (AWS) for this effort expands the program’s reach and resources by using AWS’s cloud architecture.

These include the development of new games in a range of genres, such as real money, casual, extreme casual, instructional, simulation, strategy, and massively multiplayer online games (MMOs). Furthermore, real-time analytics, telemetry, customization, security measures, anti-cheating tactics, and community and social engagement are highlighted.

Gaming Startup Launched by Karnataka Govt:

Gaming Startup Launched by Karnataka Govt Image

Gaming Startup Launched by Karnataka Govt (Image Source: businesstoday.in)

The establishment of GameTech Accelerate by Games24x7 represents the company’s dedication to reinforcing the gaming scene, finding potential businesses, and nurturing their growth trajectory. This project connects with Karnataka’s objective of positioning itself as a vibrant hub for technology innovation and entrepreneurship by offering a forum for developing gaming firms to enhance their products and interact with possible investors.

The partnership with the Karnataka government demonstrates the state’s proactive approach to developing and supporting the state’s expanding gaming sector. As gaming evolves and attracts a bigger worldwide audience, programs like GameTech Accelerate play an important role in stimulating innovation, boosting skill development, and driving economic growth in this dynamic sector.

In essence, Games24x7’s GameTech Accelerate is set to catalyze the gaming ecosystem’s advancement. It provides an exciting chance for early-stage gaming entrepreneurs to get access to mentoring, resources, and investor networks, therefore contributing to the development and diversity of India’s gaming environment.

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On ChatGPT’s First Anniversary, its Mobile Apps have Topped 110M Installs and Nearly $30M in Revenue https://www.scoopearth.com/chatgpts-first-anniversary-its-mobile-apps/ Fri, 01 Dec 2023 08:15:10 +0000 https://www.scoopearth.com/?p=313395 Introduction:

Almost a year has passed since ChatGPT debuted, sweeping the globe as the research preview evolved into a useful tool that introduced AI chatbot technology to a general audience. A significant portion of that endeavor was propelled by the introduction of the ChatGPT mobile application, which was first released on iOS in May 2023 and then on Android in July 2023, putting the chatbot in the hands of additional customers.

As the technology celebrates its first anniversary, new data shows that ChatGPT‘s mobile app versions have amassed over 110 million cumulative installs and approximately $30 million in customer spending. TechCrunch received this information from a market analysis supplied by mobile intelligence firm data.ai.

Via in-app purchases, ChatGPT’s mobile apps generate revenue by marketing the ChatGPT Plus subscription. The $19.99/month subscription offers extra perks such as quicker response times, early access to new features, and unrestricted access during busy periods. The membership became accessible to individuals beyond the United States before the launch of the mobile apps in February 2023.

The membership is fairly expensive as an in-app purchase, costing more than many music and streaming services, but demand for ChatGPS Plus access has increased over time due to customer curiosity, according to data.ai. Global consumer expenditure on mobile devices through ChatGPT’s apps has amounted to about $28.6 million, even though the company’s website has probably seen much higher subscription rates.

ChatGPT’s First Anniversary:

 ChatGPT’s First Anniversary image

ChatGPT’s First Anniversary [Source of Image: Techcrunch.com]

Some users of other mobile apps may have also subscribed to other AI chatbot apps, some of which are probably using ChatGPT’s API. For instance, as of September 2023, 1.18 million monthly active users were using Poe, an app that allows you to interact with AI chatbots like Anthropic’s Claude and OpenAI’s ChatGPT in a single interface. This information comes from the app intelligence company Apptoppia.

Even if data.ai’s research of ChatGPT’s ranking based on customer spending is different from others, it still shows that ChatGPT isn’t the best chatbot in terms of revenue. Ask AI is in front and provides numerous lower-cost in-app purchase choices for premium features, ranging from one week to one year as well as multiple tiers, such as “premium” and “elite.” Ask AI also beat ChatGPT to mobile.

Apart from its revenue-generating potential, ChatGPT’s mobile application downloads have increased since its spring and summer releases on iOS and Android, respectively, and currently exceed 110 million.

According to data.ai, ChatGPT’s Android downloads witnessed record acceptance within a week of its Google Play release, with roughly 18 million new installs. This number hasn’t been surpassed by other mobile apps. The weekly average for both iOS and Android downloads has surpassed 4 million. And for the previous five weeks, they have held onto that number.

The data shows that ChatGPT has more downloads than other generative AI programs, such as Character AI, Ask AI, Open Chat, Nova, ChatBot, AI Mirror, Imagine, Artimind, and ChatBox.

In the meantime, the United States and India are almost tied for the nation with the highest number of ChatGPT downloads (18% and 17.5%, respectively). Nevertheless, a review of Android statistics suggests that ChatGPT might not be the most popular AI app. Rather, it comes in third place after Chai, a comparable AI tool, and Character AI, which allows users to create anthropomorphic AI chatbots.

Overall, these kinds of apps are more session-friendly than the more functional ChatGPT, though data.ai pointed out that this could change with the introduction of special-purchase GPTs. By the end of 2023, the company anticipates that ChatGPT will have generated tens of millions of additional installs and income.

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Google Meet Can Now Detect When You Raise Your Hand IRL https://www.scoopearth.com/google-meet-can-now-detect-when-you-raise-your-hand-irl/ Thu, 23 Nov 2023 07:20:11 +0000 https://www.scoopearth.com/?p=311796 Introduction:

To alert participants in the video chat that they have a question, Google introduced a hand motion detection tool on Google Meet that detects when your actual hand is lifted. The AI-powered function was first revealed in March.

According to the company’s most recent blog post, Google Meet only recognizes your hand when visible to the camera and must be kept far from your face and body. When you raise your hand, it can take a few seconds for the gesture detection to start working. For moderators to know that you are seeking to talk, the hand raise indicator will first display in your video window, and then you will be brought to the primary grid.

The gesture recognition feature, available with most Google Meet Workspace plans, can be turned on in the settings. It is turned off by default. The reason it’s turned off automatically for active speakers is to stop people from accidentally turning on the hand raise icon each time they wave their hands while speaking.

Google Meet Can Now Detect:

Google Meet image

Google Meet Can Now Detect (Image Source: Techcrunch.com)

The new feature makes you feel like you’re back in school, but it’s the same as pressing the hand raise button. Apart from nostalgic reasons, there are several potential uses for this functionality. For example, if you wish to be called on by the host without moving away from the computer mouse. Alternatively, you may have answered the phone with unclean hands while having lunch. (You understand the general notion.)

A portrait touch-up mode was added to Google Meet last month, enabling you to apply eye whitening, under-eye lightening, and complexion smoothing effects.

Google Meet’s latest enhancement, which detects physical hand-raising in real-time, is a noteworthy progression in virtual meeting technology. This functionality simplifies communication by uniting physical and virtual interactions, enriching the meeting atmosphere. This advancement signifies a move towards using technology to mirror and adjust to innate human gestures, fostering a more fluid and encompassing environment for virtual discussions.

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Amazon Brings its Home Robot to Businesses https://www.scoopearth.com/amazon-brings-its-home-robot-to-businesses/ Thu, 16 Nov 2023 11:50:08 +0000 https://www.scoopearth.com/?p=310595 Introduction:

Recognizing the difficulty of breaking into the household robotics business, Amazon Brings its Home Robot to Businesses a much more corporate market with its Astro robot.

Today, the company unveiled Astro for Business, a version of Astro designed to serve as a security robot for small and medium-sized business clients. With the addition of Astro for Business, users may configure numerous security monitoring routes and set up alerts for when the robot detects sounds such as glass breaking or carbon monoxide and smoke alarms.

Conventional security solutions may not meet the needs of businesses because they are too costly or static. Anthony Robson, the head of product for Amazon Astro, stated in a prepared statement, “We think Astro for Business can help with that.”

Amazon Brings its Home Robot to Businesses:

Amazon Brings its Home Robot to Businesses Image

Amazon Brings its Home Robot to Businesses [Source of Image: Techcrunch.com]

At $2,349.99, Astro for Business isn’t inexpensive, especially when you consider that you’ll need to subscribe to additional plans to utilize the service entirely.

Astro for Business clients must pay $20 monthly for Ring Protect Pro to save video history and sync Astro with Ring alarms and motion detectors. Astro’s patrolling and alerting capabilities, dubbed Astro Secure, are not free; they cost $60 a month on their own. Ring Protect Pro and Astro Secure subscriptions are required for the $99 monthly human agent service and monitoring cost.

A four-month trial of Ring Protect Pro and Astro Secure is included with Astro for Business, which is initially only accessible in the United States, but the prices will pile up.

Astro for Business, which is incredibly expensive, is an attempt by Amazon to wring as much value as possible out of Astro, which was noticeably missing from the company’s annual showcase of products and services this year. Approximately two years after its launch, Astro is still an invite-only product, and Ken Washington, Amazon’s vice president of consumer robotics, has just left the company.

My colleague Haje stated in an opinion piece that “Even Amazon can’t quite figure out what Astro is for.” Yes, in fact.

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Rediff: Case Study, Company Profile, Founding Team, and Many More https://www.scoopearth.com/rediff/ Wed, 01 Nov 2023 10:36:53 +0000 https://www.scoopearth.com/?p=308113 Introduction:

Rediff.com is an Indian news, information, entertainment, and shopping website. It employed about 300 people as of 2009. It is among India’s first email services and web portals. It’s creator, Ajit Balakrishnan, launched the company on the net when it was only five months old and had roughly 18,000 users overall.

Company Highlights:

Company NameRediff
HeadquarterMumbai, India
IndustryInternet advertising platform
Founded1996
FounderAjit Balakrishnan, and Maniedath Madhavan Nambiar
Websitehttps://www.rediff.com/ 

Rediff About:

An Indian internet startup called Rediff.com provides services for e-commerce marketplaces and digital content delivery. With the goal of giving top-notch online customer care, Rediff.com India was founded in January 1996. Rediff.com, which has its headquarters in Mumbai, India, offers online shopping, enterprise email services, and news and information. In addition to a variety of mobile phone platforms, these services are offered on PCs and tablets.

As the top Internet destination in India, They provide a wide range of services, including enterprise mail, free email, live stock quotes, interviews, opinion pieces, the most recent news, videos, movie features and reviews, enterprise mail, and a lively Get Ahead section aimed at the younger audience.

The new advertising style is starting to gain hold with Rediff’s clients in India’s consumer technology, FMCG, banking and finance, and insurance sectors, according to a company statement. According to a July 2015 ComScore Media Metrix analysis, it holds a dominant position in the Indian Internet market, with a 20 per cent reach.

Clients looking to showcase their products in a way that appeals to these customers are likely to receive assistance from native ads. The mobile edition of the website and its desktop counterpart will both display the adverts.

Industry:

Rediff.com offers online shopping, a platform for local TV advertising on the internet, enterprise email services, and news and information. In addition to a variety of mobile phone platforms, these services are offered on PCs and tablets.

On its platform, India has now made native advertising available to advertisers. An integrated, non-intrusive user experience is offered by native advertising, which are displayed as articles that mix in with other content on the website. The format has been put through beta testing by the corporation, and it is now available to all advertisers.

Founder & Team:

Rediff.com was founded by Ajit Balakrishnan. It is an Indian web platform that was founded in 1996. Ajit Balakrishnan was the Chairman, CEO, and Founder of Rediff.com. The headquarters of Rediff.com, an information technology and services firm, are located in Mumbai, Maharashtra. It is a specialist in information technology and services.

Summary:

When it was launched in 1996, it was the first Indian website to become widely popular in the new media space. Rediff.com is headquartered in Mumbai and has offices in Bangalore, New Delhi, and New York City. The firm has over 300 employees in 2009.

India obtained the domain name Rediff.com in 1996. Among the company’s first products were Rediffmail, an email service, and Rediff Shopping, an online retailer of electronics and accessories. In 2001, there was a charge that it had violated the Securities Act of 1933 by filing a prospectus that was substantially deceptive in relation to the IPO of its American depositary shares. 2009 saw a settlement that ended the legal dispute.

Indian Abroad was purchased by it in April 2001. The multimedia platform Rediff iShare was launched in 2007. A mobile-focused email service called Rediffmail NG was introduced in 2010. 2012 saw the release of Rediff News’ Android app. Citing the high expense of reporting obligations in light of its financial situation, the company decided to delist from NASDAQ in April 2016.

Mission & Vision:

Its goal is to deliver top-notch online customer service.

Business Model:

When the majority of dotcoms closed their doors in the early 2000s, it was developing a new business plan to boost its earnings. Rediff realised that the slowing market was causing a decline in advertising revenue. It was forced to search for other revenue streams as a result. It focused on the profitable US NRI market. Rediff expected the NRIs to account for seventy-five percent of its revenue under the new business model.

The case is intended for MBA and PGDBA students taking a course on business strategy. Students will learn from the case how Rediff developed into a prosperous dotcom business. Despite being a dotcom, it conducted business as any other brick and mortar corporation would, putting all the necessary components in place.

One of the reasons itwas successful was because of its customer-centric business model. Additionally, it is required of the students to comprehend Rediff’s new revenue model plan. Students can also suggest areas of concentration for Rediff based on the case study, keeping in mind the competition from other successful dotcoms. Students could evaluate the reasons behind the majority of dotcoms’ failure and the success of a select few after the case discussion.

Revenue Model:

Revenue for Rediff.com is $6.3 million a year. The data science team at Zippia conducted a thorough investigation and analysis to find the following important financial metrics regarding Rediff.com.

With 316 workers, it has a revenue per employee ratio of $19,890.

Peak sales for Rediff.com in 2022 were $6.3M.

Products & Services:

It provides online shopping, enterprise email services, news and information, and a platform for online local TV advertising.

Funding & Investors:

  • Prior to the IPO on June 1, 2015, the most recent finance was undisclosed.
  • The entire valuation as of June 02, 2011, was $109 million.

Employees:

It has 300 employees.

Challenges Faced:

Global tech behemoths like Google, Facebook, and Amazon are fierce rivals for Rediff. These businesses compete with Rediff’s offers by providing a wide range of goods and services and possessing substantial resources.

Revenue decline: Over the last few years, it’s revenue has been dropping. Numerous factors contribute to this, such as the competition from multinational tech firms and the growth of mobile internet.

Lack of innovation: In recent times, it has been charged of a deficiency in innovation. In recent years, the business has not introduced any significant new goods or services.

Unfavorable customer reviews: In recent years, Rediff has accumulated a number of negative customer reviews. These evaluations bemoan the company’s antiquated goods and services as well as its subpar customer support.

Acquisitions:

The board of directors of India has given its approval for the purchase of Vubites India, a television advertising company based in Mumbai and run by Rediff’s founder and chairman, Ajit Balakrishnan. Since the acquisition is a related party transaction, concerns about corporate governance have been raised by the CEO’s promotion of the company.

Media sources state that Rediff has denied any transgression of governance standards. Rediff was unavailable to VCCircle for comment on this transaction. The storey was first reported by Medianama. As of October 2010, Vubites had accumulated debts totaling $2.79 million.

The company was founded in February 2007 but did not start operations until July 2010. Investors can now rest easy knowing that Balakrishnan “personally financed” Vubites India.

On October 28, 2010, Rediff submitted a proposal to the SEC on the potential acquisition of Vubites India, indicating a payment of $3.38 million. In order for Vubites to pay back its previous loans, $3.08 million of the $3.38 million is being loaned. The remaining amount, $0.29 million, will be given to promoters and used to repurchase employee stock options.

Rediff.com As of September 30, 2010, India, a company listed on the Nasdaq, had $42.8 million in cash on hand. It has previously engaged in a number of strategic transactions, the majority of which took the form of minority investments as opposed to full buyouts.

India Abroad, a weekly publication for non-resident Indians living in the United States, was acquired by Rediff in 2000. Additionally, it invested in Value Communications Corporation in 2000. It acquired a share in Apnaloan.com, an Indian financial web that was later acquired by Getahead, in 2001.

Growth:

Throughout spite of these obstacles, Rediff has expanded in the last few years. It’s revenue increased by 10% on an annual basis in the fiscal year that concluded on March 31, 2023. The company’s email division, has seen a 15% rise in sales, was the main driver of this expansion. It’s news division experienced growth as well, with revenue rising by 5% annually.

Future Plan:

Rediff intends to keep concentrating on its three main business segments: news, retail, and email. Along with launching new goods and services, the corporation also intends to invest in emerging technology. It intends to enhance its email service by introducing additional features and functionalities. The business intends to collaborate with additional companies to provide its email service to their staff members.

In addition, Rediff is dedicated to modernising its offerings and enhancing customer support. The business thinks it can set itself up for long-term success by concentrating on its core competencies and making investments in cutting-edge technologies.

FAQs :

What does Rediff do?

Rediff.com is an online digital media content provider. It delivers news and information, business email services, a marketplace for online shopping, and a platform for local online advertising to users. It Makes money with banners and display adverts.

When was Rediff founded?

It was established in 1996.

Who is the founder of Rediff Corporation?

It was founded by Maniedath Madhavan Nambiar and Ajit Balakrishnan.

Who is the CEO of Rediff Corporation?

The CEO is Ajit Balakrishnan.

How old is rediff?

Rediff.com India was incorporated in January 1996, with a mission to provide world-class online consumer service offerings.

Conclusion:

In conclusion, Ajit Balakrishnan and Maniedath Madhavan Nambiar started Rediff.com, a significant Indian online business, in 1996. It was one of the first email providers and web portals in India, providing news, business email, and an online marketplace for shopping. It has grown despite obstacles like diminishing revenue and competition from international tech companies, especially in its email and news parts.

The company intends to invest in new technologies and expand its range of products and services, but its primary focus will remain on its core activities. It also plans to work with other businesses to grow its email business. The storey of Rediff.com illustrates how the internet economy is always changing and how creativity and adaptation are essential for long-term success.

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MarketForce Exits Three Markets, Set to Launch a Social Commerce Spinout https://www.scoopearth.com/marketforce-exits-three-markets/ Wed, 01 Nov 2023 08:55:19 +0000 https://www.scoopearth.com/?p=308056 Introduction:

MarketForce, a Kenyan B2B e-commerce company, is in the early phases of initiating a spinout into social commerce. The company has closed operations in three of its five African markets.

According to information obtained by TechCrunch, MarketForce’s super-app RejaReja—which allows mom-and-pop stores and other informal retailers to order fast-moving consumer goods (FMCGs) directly from manufacturers and distributors and obtain financing—will only be available in Uganda. The company has stopped offering it in Kenya, Nigeria, Rwanda, and Tanzania.

Tesh Mbaabu, who will simultaneously serve as MarketForce and Chapter co-founder and CEO, confirmed the changes to TechCrunch. Nevertheless, Kenya will remain the company’s headquarters and serve as a launchpad for Chpter, a social commerce spinout that MarketForce has built to enable merchants to “turn conversations on their social media channels into more sales.”

Due to several VCs’ cancellation of their Series A investment commitments, MarketForce was forced to scale back operations and go through several layoffs last year, which marked the beginning of the company’s decline. The global venture capital downturn that has made raising funds difficult coincided with the financial shortage.

Companies like MarketForce have been compelled by the financial crunch and present market conditions to give up on growth at all costs and instead focus on becoming profitable, seeking out bridge rounds, or raising capital at cheaper values. Through crowdfunding, MarketForce was able to raise $1 million recently.

MarketForce Exits Three Markets:

MarketForce image

MarketForce Exits Three Markets [Source of Image: Techcrunch.com]

In a previous interview with TechCrunch, Mbaabu stated that his company is reallocating its resources to establish a viable business by discontinuing routes that are not profitable and delivering in locations with high demand density. However, because of the capital-intensive nature of its asset-heavy business model and the growing liabilities it faced, the company ran out of options and chose to shut down in all three regions.

Uganda has proven our strongest-performing market since we pursued a profitable course. We will continue to operate it since we have exclusive distribution agreements with four significant manufacturers, and the margins there are better, allowing us to run a very profitable business,” Mbaabu stated.

According to an update provided by investors and obtained by TechCrunch, Dennis Nyunyuzi, the Ugandan country manager, has been upgraded to the role of managing director and will be in charge of overseeing RejaReja’s operations in light of the most recent adjustments.

In 2020, MarketForce’s invention, the SaaS platform for formal markets, RejaReja, was introduced as a retail marketplace. It allows mom-and-pop stores and unofficial merchants to place product orders directly with manufacturers and distributors for delivery the next day. Additionally, because of the history of their transactions, it grants them access to finance. The business was attempting to address issues that these shops encountered, such as stockouts, inconsistent revenues, and a lack of funding to expand their business.

MarketForce had intended to reach out to the informal retail sector in sub-Saharan Africa, which makes up around 80% of household trade. However, according to Mbaabu, they have been forced to reduce their operations due to low margins in markets with higher competition and higher costs of serving, such as Kenya and Nigeria.

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India’s Bike Taxi Startup Rapido is Getting into the Cab Business https://www.scoopearth.com/indias-bike-taxi-startup-rapido-is-getting-into-the-cab-business/ Sat, 28 Oct 2023 07:16:37 +0000 https://www.scoopearth.com/?p=307397 Introduction:

In the South Asian country, where Uber and its domestic rival Ola dominate the taxi sector, eight-year-old India’s Bike Taxi Startup Rapido is Getting into the Cab Business is growing into that market.

Customers of Rapido could hail a ride on a three-wheeled auto rickshaw or a motorized motorcycle until recently. By including vehicles in the mix, the business has diversified its offers and may be able to grow its clientele. Additionally, it makes it stickier for current users who would have previously chosen to use Uber when they needed a lift in a vehicle.

“At Rapido, we’re excited to report that our Rapido Cabs test run in Hyderabad is doing well. The dynamic market of the city has welcomed us with open arms, and the encouraging feedback is quite encouraging. A Rapido representative told TechCrunch, “As we move forward, we are dedicated to keeping you closely informed about our progress and eagerly anticipate bringing our innovative services to other cities.”

According to a source who spoke with TechCrunch, Rapido wants to work with Zingbus to include intercity bus ticket booking into its app and provide taxi services. Rapido’s gross merchandise value would increase due to the cooperation, while Zingbus, situated in Gurugram, would get new clients.

India’s Bike Taxi Startup Rapido is Getting into the Cab Business:

Established in 2015, Rapido boasts over 25 million app installations and provides services to over 100 cities across India. As indicated by the data on its website, the company has amassed a subscriber base exceeding 10 million and has successfully executed over 100 million rides.

For a considerable period, Uber and Ola dominated the app-based taxi industry in India, jointly holding a 90% market share, establishing a duopoly. However, in recent months, the country has witnessed a shift. Mountain View, California-based inDrive, and locally developed BluSmart have entered the market with their all-electric fleets and distinctive haggling models.

Despite the abundance of taxis in India, due to the country’s cost-conscious populace, bike taxis are now available in major cities thanks to the efforts of companies like Ola and Uber. Rapido’s widespread presence makes it a good substitute for these businesses. The firm claims to have over a million bike drivers on its network, providing last-mile connectivity and reasonably priced intra-city transit.

Nevertheless, it is more difficult for all platforms to forecast their market expansion, given the ambiguity surrounding the laws governing bike taxis in the various Indian states.

Based on information accessible on Tracxn, Rapido has raised $324 million in total, with the most recent round of $180 million disclosed in April last year. Among its backers are the venture capital firms WestBridge, Shell Ventures, Nexus Venture Partners, and AdvantEdge. The Indian two-wheeler behemoth TVS Motor Company and food delivery aggregator Swiggy also support it.

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Instagram is Testing a Dedicated Feed for Posts from Verified Users https://www.scoopearth.com/instagram-is-testing-a-dedicated-feed-for-posts-from-verified-users/ Thu, 26 Oct 2023 05:55:34 +0000 https://www.scoopearth.com/?p=307003 Introduction:

According to Instagram CEO Adam Mosseri, Instagram is developing a feed that only shows content from Meta and heritage-verified users. When you tap the Instagram logo in the app, the new toggle will be displayed next to the “Favorites” and “Following” options.

“We’re testing a way for people to explore their Instagram feed and reels by toggling to only Meta Verified accounts,” Mosseri posted in his Instagram broadcast channel. We’re investigating this as a new method of personal control and a way for companies and creators to be found.

Instagram is Testing a Dedicated Feed for Posts from Verified Users image

Instagram is Testing a Dedicated Feed for Posts from Verified Users [Source of Image: Techcrunch.com]

After reverse engineer Alessandro Paluzzi discovered that the code in both the iOS and Android Instagram applications was showing a new feed filter that would display Meta Verified subscribers, Instagram informed TechCrunch two months ago that it was not testing such a feature.

Instagram probably sees the new feed as a method to advertise Meta Verified memberships and pique curiosity among users, given that it now gives them a chance to gain more attention. Users of Meta Verified get access to a blue checkmark, improved customer service, greater visibility and reach in search and comments, exclusive stickers, and more for a monthly fee of $11.99 for the web and $14.99 for mobile.

With the new Verified-only feed and Meta Verified in general, Meta is unmistakably taking a page out of Elon Musk’s playbook. The social network launched paid verification for $8 per month through its redesigned X Premium subscription plan after the Tesla CEO purchased Twitter (now X) last fall. Users that subscribe have access to several benefits, such as a Verified tab in their Notifications. Other features of the service include support for longer posts and an edit button.

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Pebble, the Twitter Alternative Previously known As T2, is Shutting Down https://www.scoopearth.com/twitter-alternative-previously-known-as-t2/ Thu, 26 Oct 2023 05:24:51 +0000 https://www.scoopearth.com/?p=306994 Introduction:

Twitter, now known as X, has a more significant hold on the market than previously thought. Unfortunately, this has resulted in Pebble (formerly T2), the first casualty among Twitter substitutes, closing its doors. It had developed a small but active community that sought to imitate Twitter’s features, from its verification processes to its DM capabilities.

However, according to the business, there needs to be more time to make Pebble a reality; of the 20,000 registered users, the app can only support 3,000 daily active users. Following its renaming from T2, the number of daily users decreased to 1,000 daily users.

According to co-founder and CEO Gabor Cselle, who had exits from Google and Twitter before founding Pebble, a portion of the problem can be attributed to the intense competition from other Twitter competitors.

There are many Twitter alternatives available today. The open source-based network Mastodon, a soon-to-be decentralized system from Bluesky, as well as smaller businesses like Spill, Spoutible, and Post, as well as a new app from Meta called Instagram Threads, are just a few of the services available for users to test out. 

Of course, the X factor should also be taken into account. Despite, or perhaps precisely because of, the antics of the new owner, Elon Musk, the standard platform for short posts still has some appeal. While the organization may still need to achieve financial and business success, it has been challenging for competitors to replace its role as a venue for breaking news and passionate debates.

Pebble initially had a respectable retention rate despite these difficulties. In fact, it was experiencing retention rates of 30% by the fourth week. 60% of those who received a Pebble invite became users, proving its invite list was also effective.

Twitter Alternative Previously known As T2:

Twitter Alternative Previously known As T2 image

Twitter Alternative Previously known As T2 (Image Source: techcrunch.com)

A further 10,000 users joined that list from early press, such as TechCrunch’s coverage of its first outside investment, a $1.1 million angel round that featured investors like former Google VP Bradley Horowitz, Android co-founder Rich Miner, and Katherine Maher, the former CEO of Wikipedia. The Pebble website received over 99,300 visits last month, according to data from Similarweb, indicating recurrent use.

The business reasoned that users were eager for a Twitter substitute that placed an early emphasis on trust, safety, and moderation. To that purpose, Twitter’s former human rights advisor Sarah Oh served as a co-founder of Pebble. 

Pebble still believes that its moderation approach was the right one, even though it ultimately had little impact on the growth rate.

“We entered with a specific perspective: gentler, safer. Assurance of safety. And the moderation strategy we implemented on the website was successful, adds Cselle, who also notes that Pebble didn’t have some of the problems other federated platforms did. For instance, TechCrunch claimed that Bluesky’s relationship with Black users had frayed early this year due to the company’s failure to take action against prejudice on the website.

Later, Bluesky users even established usernames that contained racial epithets, but the website made no public apologies. Such disputes were never an issue for Pebble. Other factors, such as Pebble’s absence of a native smartphone app, may have harmed its popularity. To be more agile and adaptable as T2, the firm concentrated on creating for the web and missed out on the potential for discovery offered by the app stores. 

In hindsight, Cselle wonders if the transition from T2 to Pebble may have caused problems.

Like other shutdowns, the “why” of startup shutdowns cannot be attributed to a single cause but to several circumstances. That is unquestionably accurate for Pebble. It was a perfect storm of rivalry, X’s ongoing popularity, the absence of a native app, a weak brand, and a possibly too safe environment to be as engaging and enjoyable as the original.

Early adopters can export their Pebble archive as a zip file that loads a tiny web page exhibiting all their prior postings as part of Pebble’s wind down, which will be disclosed to users today at 9 AM PT. However, Pebble won’t return users to X or any other social network.

As a gesture of goodwill to demonstrate its financial accountability, Pebble also returns a tiny portion of the unspent money to its investors. On November 1st, the Pebble website will be shut down, and at this moment, there are no current plans for the IP. Even if Pebble didn’t work out the way the founders had intended, they insisted they didn’t reflect on the experience.

Cselle explains, “One thing I learned is that there’s an audience that wants to see a new kind of Twitter-like platform built and will ask for the features that Twitter has.” After Pebble is finished, the team might continue to work together on new projects while applying the lessons learned from Pebble. This involves better explaining to people what exceptional content on a platform should look like and how they may succeed.

Social media is reaching a turning moment, according to Oh. “With T2 and Pebble, we had one theory. That didn’t work out the way we had hoped. However, when we look back on this year, we’ll realize just how pivotal it was for social media’s role in our lives.

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