Attentive Success Story:  Case Study, Company Profile, Founding Team, and Many More

What is Attentive?

Attentive is a customer engagement platform that specializes in text message marketing (SMS). It helps businesses connect with their customers in a personalized and impactful way by leveraging SMS as a primary communication channel. The platform is designed to enhance marketing strategies, drive customer engagement, and boost revenue.

It was established in 2016 by Brian Long and Andrew Jones, the fellow benefactors of TapCommerce, a startup that helped applications focus on their promoting efforts. The pair began their past organization in 2012, then, at that point, joined Twitter two years some other time when the online media organization gained the business.

Key Features of Attentive:

1. Personalized SMS Campaigns:
   • Create and send targeted text messages based on customer behavior, preferences, and purchase history.
2. Automated Workflows:
   • Automate welcome messages, cart abandonment reminders, and post-purchase follow-ups to improve customer retention and conversion rates.
3. Two-Way Messaging:
   • Enables direct communication between businesses and customers to resolve queries and offer support.
4. Data Integration:
   • Seamlessly integrates with e-commerce platforms like Shopify, Magento, and Salesforce, as well as other marketing tools.
5. Compliance and Security:
   • Focuses on adherence to regulations like TCPA and GDPR to ensure data privacy and secure communication.
6. Analytics and Insights:
   • Provides real-time analytics to measure campaign performance and optimize strategies.

Target Audience:

Attentive primarily serves e-commerce businesses, retailers, and brands looking to engage customers more directly and effectively. It’s popular in industries such as fashion, beauty, wellness, and food delivery.

Distinctive Features :

The messaging app has secured its place in the App world due to some of its distinctive features that are as follows:-

• Attentive was established in 2016 by Long and boss item official Andrew Jones, the prime supporters of TapCommerce, a startup which helped applications focus on their publicizing efforts.
• It is driven by showcasing innovation industry veterans whose past versatile startup was obtained by Twitter.
• Understanding the undiscovered possibility of versatile informing, they sent off an organization intended to drive the fate of how brands scale customized encounters.
• It is a customized portable informing stage that helps web-based business and retail marks interface with shoppers. Utilizing constant social information, Attentive naturally sends drawing in instant messages to every supporter – regardless of whether it’s a truck surrender update, a notification about a selective deal, or item proposals. It supports text messaging features like Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization.
• Attentive will utilize its new assets to scale its designing, item, and configuration groups. The startup, which has seen income development increment ninefold throughout recent years, is likewise trying different things with Facebook Messenger, WeChat, and WhatsApp as different channels for its informing item.
• It has not started spending its Series C, meaning it has more than $340 million in real money close by. As indicated by Long, tech’s “endurance of the quickest” scene makes the most recent subsidizing round important for the organization to support its hypergrowth. Before the finish of 2021, the organization will have in excess of 1,000 workers.

How Attentive works: Installation Procedure?

Attentive tag is consequently introduced on your Shopify site as a component of the reconciliation arrangement process. It permits your sign-up units to be shown and notices significant information on your site that powers different pieces of your SMS program, for example, item sees, truck adds, and buys. You can associate Attentive with Shopify to empower an assortment of highlights that can develop your rundown of SMS supporters. To do this follow the steps given down below:-

1. Explore the reconciliations arrangement page and select Shopify. The Shopify Overview page shows up.
2. Click Get Started to enter your mix data on the arrangement page.
3. Enter your Shopify Shop URL. For instance, you can enter alarm denim.myshopify.com or alarm denim.
4. Click Set up Integration. By clicking this button, you are approving bidirectional information dividing among Attentive and Shopify. You are diverted to your Shopify store and there is a solicitation to introduce the Attentive application. Note that consents are preset with the public application.
5. Click Install application. You are diverted to Attentive and your Shopify store is currently associated.
6. The Collect Marketing Subscribers at Checkout setting in the Settings tab is empowered whenever you are associated with Shopify. Authentic and ongoing advertising SMS supporter pick-ins are then synchronized between both the Attentive and Shopify stages.

Overview:

App Name	Attentive
App Type	Private
Website	https://attentivemobile.com
Category/Niche	The personalized mobile messaging platform
Founders	Andrew Jones and Brian Long
Specialty	Marketing Automation, Growth Marketing, and Retention Marketing
Country	New York, US
Established	2016

How is Attentive different from other Apps?

What makes Attentive different is that it is a 1:1 versatile informing showcasing instrument that assists brands with utilizing customized and conduct designated instant messages to routinely keep in contact with fans and devotees, illuminate them regarding new offers, and even prize them for dependability. The Company patent-forthcoming innovation is what the organization calls the “two-tap” join. The place of this clever component is to permit brands to spread out the most limited conceivable way between provoking a client’s curiosity in the brand, to having them pursue an ordinary progression of advertising texts. No email affirmation is required and no compelling reason to download an application.

When a client is joined through Attentive to get normal messages from their beloved brands, the thought isn’t to oftentimes barrage clients with undesirable, superfluous, and conventionally impacted messages. Rather, it aids brands designer and target messages in view of the client’s commitment to the brand, their items, and their advancements.

Is Attentive Safe and Legal?

The Privacy Policy clarifies how Attentive gathers, utilizes, reveals, and gets data about you through www.attentivemobile.com (“Website”), our PC or versatile applications, and our electronic correspondences, including email and instant messages, and the administrations that we give to our Clients and their Customers (by and large, the “Administration”). By utilizing the Service, you agree to the assortment and treatment of your data as gone ahead in this Privacy Policy hence making it very safe to use and is legal too.

Conclusion

Attentive has positioned itself as a market leader in SMS-driven customer engagement, offering businesses a powerful channel to connect with their audiences. Its focus on personalized messaging, automation, and real-time analytics allows brands to deliver tailored experiences that drive customer loyalty and revenue growth.

With a commitment to compliance and seamless integration into existing workflows, Attentive empowers businesses to optimize their marketing strategies efficiently. As SMS marketing continues to grow in relevance, Attentive’s innovative platform ensures it remains at the forefront of this dynamic and impactful communication medium.