Aker Solutions has announced that it will be undergoing a major rebranding effort aiming to enhance consultancy which will be known as Entr. This development, announced during the past hour, points to the company’s intention to build up its consulting expertise and market sector.
Regaining the Customer-Centricity
Aker Solutions is an international engineering, design, and technology company that has been offering a diverse range of services for a long time. However, the dynamic market environment and the increasing need for professional advisory services have shaped the need for the company to focus. Another significant step that requires rebranding is to establish a separate identity for its consultancy segment for better adaptability and customer satisfaction.
Strategic and Market Implications
The newly named Entr will offer custom consultancy solutions with the broad industry background and technical knowledge of Aker Solutions. Adding focus to the consultancy business, Aker Solutions seeks to increase its market presence and deliver value-added solutions to address clients’ multifaceted issues arising in the energy domain and beyond.
The CEO of Aker Solutions, Kjetel Digre expressed his thoughts by saying, “Over the past five years the rapid growth and evolution of new and emerging industries has called for different ways of working and collaborating. This has required us to build on our position as a renowned technical front-end engineer to deliver greater value and impact to customers.”
“In the current energy landscape, many customers are exploring business models that are new to them, requiring insights on how these models relate to the overall project execution strategy. With our strong industrial and project delivery heritage, we have the experience, learnings and data needed to reduce the risk related to the commercial, regulatory, and technical aspects of energy projects, whilst ensuring safety and sustainability.”
Quotation Source: Aker Solutions
Consultancy Service Offerings with Entr
Entr will cover a wide range of consultancy services ranging from strategic consultancy, project consultancy, engineering consultancy, and digital consultancy services. In these areas, Entr strives to help clients achieve better results in terms of efficiency, implement sustainable solutions, and adapt to the growing use of renewable energy sources.
The rebranding also indicates a new focus on the digital. Entr is expected to leverage new technologies and analyze big data to deliver customized and effective solutions that help to optimize operations and minimize expenses.
Future Growth Prospects
The introduction of Entr aligns with Aker Solutions’ strategic plan in terms of diversification and growth. It helps increase the relationships with clients and position the company as more specialized. Therefore, it would attract more new clients. The move is also expected to foster new cooperation and partnership opportunities within the industry.
The introduction of Entr is more than a new name. It is a strategic shift which is meant to adapt to the market demands. This reflects Aker Solutions’ commitment to providing consultancy services of high value and the support towards client’s sustainable development.
The SVP of Entr, Aker Solutions, Roddy Macpherson said, “Entr guides customers through the complexities of the energy transition, enabling them to make the robust business decisions needed to invest wisely and to achieve project and operational excellence, whilst minimizing emissions and cost.”
“With decades of insights gathered from executing landmark projects across the globe, Entr has the knowledge and industry expertise to link the commercial and the technical for maximum business impact. From strategy to implementation, we aim to accelerate the development of sustainable, low-carbon solutions, expanding our offer whilst continuing to deliver our renowned front-end engineering services.”
Quotation Source: Aker Solutions
Conclusion
With the energy sector still changing dynamically, Entr is well-positioned to become one of the major game changers in the consultancy market of the future. This rebranding is a great sign that Aker Solutions is always on the lookout for the future to create a path that would make it a market leader in consultancy services.
The launch of Entr as an Aker Solutions consultancy brand is a milestone in the firm’s developmental process. It underlines a corporate approach to improving the quality of services, promoting innovation, and assisting clients in fulfilling their operational and sustainability objectives.
Image Source: Aker Solutions
