Introduction:
The biggest index of live backlinks in the world is Ahrefs. One of the largest and most rapidly updated databases of live backlinks is made available to SEOs and integrated marketing professionals by their highly sophisticated set of website analysis tools, which also includes Site Explorer and Backlink Checker, SEO Reports, Mentions Tracker, Batch Analysis, and Domain Comparison.
Following a full year of planning and data mining, Ahrefs’ history begins in 2011. It has developed a custom crawler that indexes billions of pages every day. Their index can catch over 1.6 trillion different external hyperlinks because to their exclusive technology, which enables data updates every 15 minutes.
Next to each link in Ahrefs’s findings are social indicators like Shares, Likes, Tweets, and Google +1s. The company aims to remain the leading website analysis toolset for both businesses and individuals to obtain the best link-building, content marketing, and online reputation management strategies by providing the most competitive intelligence data that is available on the Internet in the quickest possible time.
Company Highlights:
| Company Name | Ahrefs |
| Headquarter | Singapore |
| Industry | Software Company |
| Founded | 2010 |
| Founder | Dmitry Gerasimenko |
| Website | http://ahrefs.com/ |
Ahrefs About:
Ahrefs Pte. Ltd. is a software company that develops online SEO tools and free educational materials for marketing professionals. The company is headquartered in Singapore and became one of the fastest-growing Singaporean companies according to The Straits Times.
Ahrefs as an all-in-one SEO toolset for growing search traffic and optimizing websites is used by business owners, freelancers and marketing teams throughout the world including giants like Facebook, Uber or Shopify.
Industry:
It is a software company developing online SEO solutions and free educational materials. It specializes in competitive analysis, online reputation management, site audit, search engine analysis, internet marketing, etc.
It uses 27 technology products and services including HTML5, jQuery, and Google Analytics, according to G2 Stack. It is actively using 46 technologies for its website, according to BuiltWith. These include Viewport Meta, IPhone / Mobile Compatible, and Apple Mobile Web Clips Icon.
Founder & Team:
Dmitry Gerasimenko founded the company in 2010. He is the current CEO. CMO & Product Advisor is Tim Soulo. Ahrefs has 1 board member or advisor, Patrick Stox.
Ahrefs Founder (Image Source: gotchseo.com)
Startup Story:
Ahrefs Pte. Ltd., a software firm with headquarters in Singapore, is the organization that owns Ahrefs.com. It offers a collection of SEO and digital marketing tools that help organizations and people increase their online exposure and visibility in search results. Keyword research, backlink analysis, competition analysis, and content research are just a few of the services available on it’s platform.
Marketing specialists, SEO experts, and content developers are just a few of the many sectors and clients that Ahrefs supports. Since its founding in 2010, the business has expanded to become a major supplier of SEO and digital marketing solutions, serving clients all over the world. It has won several accolades for its platform and corporate culture as well as for its cutting-edge approach to SEO and digital marketing.
Mission & Vision:
Ahrefs’ core mission is centered around providing cutting-edge tools and resources to help businesses and individuals succeed in the competitive world of SEO and digital marketing. Motto is: First do it, then do it right, then do it better.
Name & Logo:
Ahrefs (Image Source: ahrefs.com)
Business Model:
It started out primarily as a backlink checker and optimisation tool. Backlinks being a key component of ranking (the more high-quality backlinks you have, the higher authority and thus rankings Google gives you) made this a must-have tool for many SEOs. As time has gone by, Ahrefs have expanded their offering to include more than just backlinks. Backlinks still form a central element to their service, but customers can now also –
- Analyse competitors.
- Identify high-potential content ideas.
- Find and diagnose SEO issues on your site.
It has built their entire attraction approach around high quality content on 2 platforms – Their blog, and YouTube. Paid acquisition is often run through Tim – The CMO – personal account and leads direct to content rather than a sales page. Their content generally follows one of 4 different templates, and is focused on different stages of the customer journey (ToFU, MoFu, BoFu).
Ahrefs is known for their SEO tool. And they put what they preach on their channels into practice. They’ve created a lot of high-value content on their blog that ranks well on Google, and then supplemented that with complementary videos that rank on YouTube. Thus they have the world’s 2 largest search engines covered.
Unlike many brands, it runs paid ads through Tim Soulo’s social accounts for better engagement. These ads also don’t lead to a hard sell sales page, but instead back to their best performing content. When analysing their content you’ll find they tend to rely on two things. One is the template, of which there are 4 types of content. The other is the intent of the content which is split into the stage of awareness and place in the funnel the user is at.
Revenue Model:
- It has total revenue of $100 million.
- In short, over the last 10 years they’ve grown to just over $50MM in revenue with an average annual growth rate of 60%.
- The company claims it currently has $100 million worth of revenues per year from its more than 50,000 customers, and has shunned external investment so far.
Products & Services:
With Ahrefs’ easy-to-use toolset, marketers can boost their SEO and rank higher in search engines to drive more traffic to their site. Ahrefs SEO tools are widely regarded as a must-have for marketing professionals in all types of companies.
The Ahrefs team acts fast to continuously improve their software and meet their customers’ needs. It attracts an impressive roster of clients ranging from small businesses to huge brands like Facebook, Expedia, eBay, Netflix, and Adobe.
Ahrefs Services (Image Source: ahrefs.com)
Funding & Investors:
There is no details of it.
Employees:
It has over 50 employees now.
Challenges Faced:
There is no details.
Acquisitions:
No acquisition has been done.
Growth:
In less than 10 years, Ahrefs has succeeded in dominating the SEO industry. And they have the numbers to back it up. The company has managed to make a name for themselves despite the considerable competition in the SEO software space. Tim Soulo used a framework to grow Ahref’s blog traffic to over 1,500,000 monthly visits.
One of the first themes was to “stop looking for magic bullets. That doesn’t exist. SEO happens because you do the work”. Simply put – great things take time, original thoughts, and having the fundamentals right before building great work off the back of this. This was a great point of encouragement to simply slow down. Much of Tim’s success can be pointed to a cumulation of efforts over a long time, rather than quick hacks.
Partners:
It has total 11 partners.
Competitors:
- It has 59 active competitors and it ranks 1st among them.
- None of its competitors are funded.
- Overall, Ahrefs and its competitors have raised over $0 in funding.
- There are no private Unicorns in the entire competition set.
- Main competitors are Internet Vikings, Majestic, and Klipr.
Awards & Achievements:
There is no awards.
Future Plan:
Search engine toolkit company Ahrefs just told they’ve been working on their very own search engine on the sly, plowing $60 million of resources into its own search engine, called Yep.
FAQs :
What does Ahrefs do?
It is a tool used by SEO and marketing professional to keep a track of backlinks. Its provides the users with toolset comprising of Site Explorer and Backlink Checker, Crawl Report, Social Metrics, Batch Analysis and Domain Comparison. It has its own crawler and claims to update the data every 15 minutes. It charges a monthly subscription based on number of campaigns, data requirement etc.
When was Ahrefs founded?
It was founded on 2010.
Who is the founder of Ahrefs Corporation?
Dmitry Gerasimenko founded Ahrefs.
Who is the CEO of Ahrefs Corporation?
Dmitry Gerasimenko is the CEO.
Who are the main competitors of Ahrefs?
Main competitors are Internet Vikings, Majestic, and Klipr.
How to use Ahrefs to improve SEO?
- Go to it’s Site Explorer.
- Enter your domain.
- Go to the Organic keywords report.
- Filter for keywords in positions #1–5.
- Filter for keywords that trigger featured snippets “where target doesn’t rank”
- Look for keywords where your page is missing the answer, then add it.
How do I search for keywords in Ahref?
Open Ahrefs’ Keywords Explorer, type in broad terms that point to certain markets, products, or interests (i.e., seed keywords), and hit enter. Then go to Matching terms and set the maximum volume and TP filters to something low for this industry, like 1000.
Is there a free version of Ahrefs?
Ahrefs’ free SEO tools should give enough insights to kickstart your SEO process even on a tight budget. When your rankings and search traffic start to pick up, you can always choose one of our paid plans for a complete view of your organic and backlink profile, keyword rankings, and more.
Can I use Ahref for free?
It offers a wide range of free SEO tools for digital marketers on a tight budget. In this article, I’m going to walk you through each tool and when to use it.
What is Ahref rank?
Ahrefs Rank (AR) ranks all the websites in our database by the size and quality of their backlink profiles — basically, by their DR. The more and higher-quality backlinks a website has, the higher its DR is, and the closer its AR is to #1.
Conclusion:
Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. It crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing and SEO strategies. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website.
My name is Sai Sandhya, and I work as a senior SEO strategist for the content writing team. I enjoy creating case studies, articles on startups, and listicles.
Disclaimer -We have collected this information from our direct sources, various trustworthy sources on the internet and the facts have been checked manually and verified by our in-house team.