Inmboi is a mobile ad and monetization solution platform offering ad tech startup that secured 100 million USD in its debt funding round. MARS Growth Capital led the funding round with the participation of other investors. The startup plans to use this fund to scale its operations, expand its services, launch new services, and move its domicile from Singapore to India. The company also intends to deepen its artificial intelligence initiative and fund AI acquisitions ahead of its planned Initial Public Offering next year.
The ad tech startup provides several products including app install campaigns, display ads, and native ads. The company uses artificial intelligence, and machine learning to optimize ad performance. The startup has secured over $266 million across multiple funding rounds since its inception, including $45 million raised during the series D funding round.
The platform allows users to create personalized mobile and ad campaigns using data analytics for consumer behavior, demography, and social connections. The company operates its services in around 165 countries and helps businesses connect with their target audience across multiple mobile platforms and increase user engagement. The company offers mobile ad network software that uses advanced technologies to enable its customers to access advertising services.
The startup claims to hold this investment for InMobi’s artificial intelligence development and strategic acquisitions. The firm aims to transform the ad tech ecosystem and offer brands with more personalized and immersive experience. The company received the investment after the five-year gap from the joint venture between Liquidity Group and MUFG. The startup has 26 institutional investors including SoftBank Vision Fund, Sherpalo Ventures, and Kleiner Perkins. InMobi faces competition from other ad tech platforms in the same segment including MobiVista, Tapjoy, and Vungle.
The firm mentioned that this investment will enable the company to expand its customer base and grow its market presence in the global advertising market. The company aims to develop more innovative ad tech services with better user experience. The CEO of InMobi, Naveen Tewari mentioned that this investment will allow them to accelerate the company’s growth and revolutionize the advertising and digital interactions. Entrackr reported. The development came just when the ad tech startups saw increased investor interest. The company plans to launch new services in the market this year.
Conclusion :
InMobi is a Bengaluru-based ad tech startup that provides an online marketing and monetization solution platform. The startup secured a fresh capital of 100 million USD from the joint venture firm of MUFG and liquidity group, MARS Growth Capital. The data intelligence platform Mentioned that the company secured over 266 million USD across 8 funding rounds since its inception, excluding the ongoing funding round.
The startup claims to offer mobile ad and marketing solutions. The startup aims to use this investment to strengthen its AI development and strategic acquisitions while offering more innovative ad tech solutions. InMobi operates in over 165 countries and it plans to expand its services globally.
