AdGraam is a performance marketing-focused, AI-driven creative intelligence platform. AdGraam has raised ₹3 crore in a seed funding round. This significant financial investment was led by Umair Mohammad. Umair Mohammad is the co-founder of Nitro Commerce. The capital raised will be directed towards strengthening the company’s professional team, its sales and marketing capabilities, enabling targeted international expansion, and the further development of its full range of products and solutions developed for global markets.

Genesis of AdGraam and traditional production method

AdGraam originated from a particular problem experienced by founders while they were operating active performance marketing campaigns for multiple consumer brands. Ashish Verma, Saad Mohammad, Sahil Bhatnagar, and Saksham are the founding team. 

Advertising platforms increasingly automated processes of media buying and audience selection, leaving the creative itself as an essentially important variable in campaign results. Brands had to come up with many more ads, variations, and iterations in order to get something to work well in the marketplace. 

This was a dramatic shift in the amount of creative work required for contemporary brands. If businesses are spending more than ₹1 crore on ads, then they might need to create 20-25 videos a week, which is a huge contrast to their previous 3-4 static ads and 1-2 video creatives. 

Conventional production systems are facing a difficult challenge to meet this growing demand. The close relationship with human creators often resulted in extended production timelines, and traditional video shoots were characterized by being costly and producing a high number of advertisements. 

The founders started by trying many different combinations of generative AI with the brands they were already utilizing to address this chokepoint. That technology ultimately enabled them to boost their level of creativity and find effective variations a lot quicker, which sparked an idea for them to eventually develop their internal tool into a complete standalone platform.

Advanced creative intelligence and strategic affordability

AdGraam has an offering that goes beyond creating video and pictures. The platform is designed to blend a brand’s advertising account data with ads from its competitors to deeply inform the whole creative process. 

AdGraam brings fundamental context to the backbones of the artificial intelligence algorithms used to create ads. The platform offers users considerable creative freedom in its creative generation method. 

AdGraam lets customers self-select models via detailed prompting with the Flow Builder or use the existing video agent to automatically tailor a suitable model for the particular task. 

AdGraam clearly wants to build its own private model. The advice offered by the platform removes a huge layer of inefficiency from traditional production processes for brands. 

Narrowing down the exact type of creative that drives positive results allows marketers to give their creative team far more specific briefs instead of cueing reiteration and trial and error. The company has two business models: a self-serve model and a managed service where the internal AdGraam team does the work for the client. 

The business is equally divided between these two avenues, but an increasing number of brands’ movement is happening toward the self-serve model. This self-service platform operates on a pay-to-go credit basis, meaning that the expense of creating content fluctuates with variables like the quantity of content created and video resolution.

By focusing on these local nuances and affordability, AdGraam is carving out a niche alternative, with an external focus on capitalising on the context, language and budgeting specifics of the Indian market. The founders were explicit that they wanted to create a platform that could create advertisements that would have a special appeal to Indian viewers, including authentic Indian faces and natural Hindi and English usage. 

Conclusion

By securing ₹3 crore in seed funding, AdGraam has achieved a significant milestone in its pursuit of growth in the competitive performance marketing industry. The company has successfully integrated creative research, ideation, ad generation, and performance analysis into a single suite, meeting a critical need in today’s digital marketing landscape for high volumes of cost-effective creative variants. Based on localized context, cutting-edge AI models, and flexible self-serve tools, AdGraam stands to become a key player in India as well as global markets and change the way brands customize creatives at scale.