History of Scoopearth

Scoopearth is a human-first digital media platform that believes true journalism lies with human experience and understanding. It was founded by Niraj Kumar, an experienced digital marketing consultant and entrepreneur. The journey towards Scoopearth began in 2016 through a Facebook Page where they started sharing inspirational stories of startups and businesses. With the tremendous response from the audience and demand for authentic, well-researched, and impactful content, he finally launched Scoopearth as a complete website on December 12, 2017.

Recognizing the need for a dedicated online platform and positive response on social media led to the official opening of a robust website that could be a credible source of information for entrepreneurs, business professionals, and tech enthusiasts. Scoopearth is now one of the influential and widely-read startup-focused digital media platforms. It provides insights, case studies, and updates on the business and startup world. Our platform emphasizes ethical reporting and expert analysis.

About Us

Scoopearth.com is a site built on trust, expertise, and the power of human storytelling to ensure that the audience receives factual and meaningful journalism. We are committed to providing our audience with valuable insights, authentic stories, and the latest updates from the business ecosystem. Scoopearth is a human-first digital media platform that delivers well-researched and in-depth coverage of a variety of content including:

• Startup Stories: Covering inspiring journeys of entrepreneurs and their ventures. Our articles feature innovative ideas for startup news. We also cover how these startups raise funds and tackle the funding challenges.
• Business News: Highlighting the latest business trends, acquisitions, and industry developments. Our platform tries to make users understand industry trends and financial insights that affect global business.
• Digital Marketing & Sales: Providing research-backed reports and strategies in digital marketing and sales. Scoopearth also provides content to keep track of venture capital funding and other finance-related news.
• Research on Business Building: Examining the end-to-end process of building and scaling a business.

Our Vision and Mission

Vision:

Our goal is to be the world’s most trusted startup and business media company and help entrepreneurs learn, grow, and succeed with informative content. Scoopearth is a platform where startups and businesses meet, connect, and thrive.

Mission:

✔ Deliver authentic, fact-checked, and well-researched journalism.

✔ Showcase the journeys of startups, entrepreneurs, and business leaders while giving you a real look at how businesses grow.

✔ Break down complex industry trends like economics into digestible, actionable insights.

✔ Ensure credibility and accuracy by relying on human experts who verify every detail.

✔ Bridge the gap between knowledge and meaningful storytelling that connects with people.

✔ Conduct in-depth research and case studies on startups

What sets Scoopearth apart from Others?

Scoopearth is not a regular media website that provides daily headlines; it is a community-driven, research-focused, and entrepreneur-friendly platform. Several factors set our platform apart from others:

1. Authenticity: We ensure every content is thoroughly researched and verified before publication. We don’t use automated content artificial intelligence tools and rely only on well-researched and verified facts.
2. Startup-Centric Approach: Our primary focus is on early-stage and growing startups to provide them visibility and market recognition. We also write articles to educate them about upcoming challenges in different funding rounds.
3. Deep Insights: Unlike traditional news platforms, we don’t just report headlines but also analyze and provide detailed case studies and research-driven content. We explain, interpret, and contextualize industry trends to help readers understand and gain valuable knowledge.
4. Expert Contributions: Our articles and reports are curated by industry experts, business leaders, and experienced journalists. We make business content interesting, inspiring, and easy to consume for our audience.

What We Provide to Our Users?

Our platform is a rich resource for anyone interested in startups and businesses. Whether you are an entrepreneur, investor, business professional, or a student. Our website provides:

• Latest News on Startups and Businesses: We will keep you updated about the most recent news and trends. Our news section covers every new startup launch or major business deal.
• Detailed Case Studies on Business Models: Scoopearth also provides a detailed analysis of successful business models. These case studies aim to help companies by offering strategies so that they can apply them for their growth.
• Comprehensive Guides on Digital Marketing & Sales: Our articles provide a step-by-step guide to help readers learn how to succeed in digital marketing and sales. We include real-world examples for proper understanding.
• Interviews with Successful Entrepreneurs: Our platform also features interviews with successful business owners. These interviews provide motivation and practical advice to overcome challenges.
• Investment Insights & Market Trends: Our content also includes market trends analysis and investment insights. This information helps investors make better decisions with current trends in mind.

How We Collect Content & Our Research Process

Scoopearth believes that accurate and well-researched content is essential in this field. Our platform delivers only fact-based and well-researched content. Our content collection and verification process involves:

1. Industry Research: Our team conducts detailed research on startup trends, business models, and new technologies. We do in-depth research to understand how the latest developments will affect businesses.
2. Data Verification: To ensure that content is reliable and accurate, we cross-check the data and information multiple times using various credible sources. Every article we publish is fact-checked and human-verified several times to ensure credibility.
3. User-Generated Content: Our platform uses human intelligence and authentic storytelling. We believe artificial intelligence cannot replace experienced professionals and how human writers convey their messages by connecting to the audience. Scoopearth encourages industry professionals to share their experiences and insights.
4. Editorial Standards: Every article published on our platform needs to pass an expert editorial team. Our experienced members review, edit, and fact-check all content before making it official to maintain high standards of quality and credibility.
5. Direct Interviews & Reports: We connect directly with entrepreneurs, business leaders, and industry experts to gain exclusive information. These interviews provide unique insights that can’t be found anywhere else.

Meet Our Team

Niraj Kumar (Founder & CEO)

Niraj Kumar is a visionary entrepreneur, digital marketing expert, and content strategist. He is transforming the platform into one of the most trusted digital media platforms. With over 13 years of experience in journalism, content marketing, and startup mentoring; he has built a platform for ethical journalism and insightful reporting.

His expertise lies in SEO, digital marketing training, career coaching, and corporate training. Niraj has also helped numerous startups scale through strategic branding and content marketing. Under his leadership, Scoopearth continues to set new benchmarks in startup journalism.

Deepika Khare (Managing Editor)

Deepika Khare is a digital marketing professional with over 10 years of experience across various industries, including technology, startups, and journalism. She is the Managing Editor at Scoopearth and oversees content strategy. Her work also includes ensuring high editorial standards.

Deepika Khare plays a key role in managing Scoopearth’s editorial vision. She ensures that the content is well-written and factually correct. She used her skills and industry experience in SEO, content optimization, and audience engagement to help Scoopearth expand its reach globally.

Anamika Sinha (Senior Content Editor)

Anamika Sinha is a content editor and digital marketing expert with 8+ years of experience. She has worked with startup platforms like Freshersnews and Scoopearth. Anamika Sinha is a Senior Content Editor at Scoopearth and ensures that all the content on our platform is fact-checked, SEO-optimized, and reader-friendly. Her background in market research and editorial management helps maintain the credibility and authority of our platform. Anamika is knowledgeable about startup case studies, business growth, and finance.