The Pant Project is a D2C fashion brand specializing in custom-made ready-to-wear pants. The startup has secured 4.25 million USD in its series A round led by Sorin Investments, an early-stage investment firm. This maiden funding round had participation from Huddle, MGA Ventures, Dexter Ventures, Indian Silicon Valley, and angel investors, including Anuni Biyani, the Founder of Foodstories, and Arjun Vaidya, the founder of Dr. Vaidya.
This D2C fashion startup plans to use this fund for branding, marketing, operations, and expanding its offline stores. The company currently operates in three areas, including two in Mumbai and one in Bengaluru. The firm aims to establish around 30 retail stores nationwide using this fund. The co-founder of The Startup, Dhruv Toshniwal, mentioned while reporting ET that a large part of the firm’s revenue comes from its direct-to-consumer website, which accounts for 65 percent of the total revenue. The company claims to have served over 100k customers on its website.
The startup was initially founded to offer men’s pants but later expanded to women’s pants. It offers over 250 styles, including jeans, cargo, joggers, chinos, wool pants, and more. This D2C fashion company reported an increase in its revenue to Rs 31 crore and expects to reach Rs 100 crore in the next year or two.
The partner at Sorin Investments, Mandar Dandekar, mentioned that they are excited to work with the startup and believe in the market potential of the startup as they offer bottom wear for all occasions and have received deep customer love and support. The firm has a deep understanding of men’s fashion and supply chain with product innovation that can be seen in high-performance fabrics used for better comfort of the customers. Various D2C brands have raised funds this month, from Lyskraft securing $26 million to Bummer, which raised Rs 9.25 crore.
Conclusion
D2C startup The Pant Project has recently secured $4.25 million in its series A round funding. The round was led by Sorin Investments, an early-stage investment firm, and participation came from Huddle, MGA Ventures, Dexter Ventures, Indian Silicon Valley, and angel investors. The company plans to use these fresh proceeds to scale operations and enhance its platform, branding, and marketing. The startup aims to establish around 30 retail stores nationwide utilizing this fund.
Much of the firm’s profit comes from its direct-to-consumer website, which accounts for 65 percent of the total profit. The company claims to have served over 100k customers on its website. The startup offers over 250 styles, including jeans, cargo, joggers, chinos, wool pants, and trousers. The company currently operates in three areas, including two in Mumbai and one in Bengaluru. The firm has a deep understanding of men’s fashion and supply chain with product innovation that can be seen in high-performance fabrics used for better comfort of the customers.
Digital Marketing Executive at Scoopearth
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