Today, the world has advanced and shifted its working style from relying on traditional practices to adopting advanced technical software programs. One of the essential factors for every business is knowledge about its customers. When a company starts operating successfully, it becomes difficult to track the increasing number of customers. As a solution to this problem, the term customer relationship management, popularly known as CRM, comes into existence.
The CRM software programs help organizations to manage their sales, profits, revenue, investors, directors, shareholders, turnover rates, and customer feedback. Hence, today’s motive is to know deeper about one such software company called Freshworks.
| Founding Year | 2010 |
| Founding Members | Girish Mathrubootham and Shan Krishnasamy |
| Headquarters | Chennai |
| Industry Type | CRM Software |
| Investors | Accel Partners, CapitalG, Sequoia Capital India, and Tiger Global Management. |
| Competitors | Zoho, Zen desk, Oracle, Microsoft, Salesforce |
| Website | https://www.freshworks.com/ |
About Freshworks :
Freshworks, previously known as Freshdesk, is a cloud-based solution software company operating from its headquarters in Chennai since 2010. The company has a competent team of 1000+ employees and global offices in the UK, Germany, California, Germany, and San Bruno. The inside-sales model reduces the selling cost of the software and increases its customer onboarding experience.
It also provides special services like sales CRM, recruitment essential tools, and customer support helpdesk software. Freshdesk has also collaborated with Google to filter leads through Google Analytics, Rate of Investment, and Search Engine Optimization. Curious to know the reason behind the rapid success of the company? Let us read on to find out.
Founders :
Girish Mathrubootham and Shan Krishnasamy are the co-founders of Freshdesk, which is now known as Freshworks. Girish is a famous advisor and investor and one of the founding members of SaaSBOOMi. Through its expertise, It has served more than 50000 customers and is now operating in 13 locations globally.
Shan was a technical architect at Zoho Corporation before joining Freshworks as a co-founder and chief technology officer. The success of Freshworks in the market is due to the dedication, hard work, and perseverance of the founding team members.
Officers and Directors :
Stacey Epstein is the chief marketing officer responsible for the growth and expansion of the software building company. She is also a part of the board of directors’ team for Litmus and CircleCi and was the CEO of Zinc, which is now known as Service Max. Tyler Sloat has worked as a chief financial officer at Zuora before joining Freshworks and is a board member of Oanda and Compass.
He handles IT, finance, accounting, and acquisitions as the CFO of Freshworks. Suman Gopalan is the chief HR officer of this organization and has worked with Whirlpool, Nielsen Company, and Dell Technologies. Her expertise is building employee relations, compensation, and personal growth and development.
Jose Morales is the chief revenue officer at this company, who handles the company’s sales, marketing, partnerships, and global connections. He holds an MBA degree and has previously worked with Atlassian, Jump Cloud, DataStax, and Escuela Bilingue International. Prakash Ramamurthy has done BE in Computer Science and MS in Computer Engineering from Boston University.
He is the Chief Product Officer at Freshworks and was the senior vice president at Oracle Corporation and Operating Partner at Trinity Ventures. Pradeep Rathinam is the chief customer officer at Freshworks and handles all customer-related queries. Director’s team: Johanna Flower, Randy Gottfried, Zachary Nelson, Jennifer Taylor, Barry Padgett, and Roxanne S. Austin.
Growth :
It has been operating successfully since its birth in October 2010. Initially, the company registered under the name Freshdesk. The efforts of its founders to launch cloud-based customer service software was fruitful and have benefitted the technology sector. In 2014-16, the company launched many social features and products like Fresh sales and Freshservice.
In 2017, Freshdesk Inc. rebranded itself as Freshworks Inc. and secured third place in the Gartner Magic Quadrant Reports. In 2019 and 2020, it also featured in the top 40 Forbes Cloud List and Top 25 Private Cloud Companies to work during Covid-19. The growth and expansion of the company over these ten years have become an inspiration for the startup sectors.
Investors
Every business needs to have a reliable investment network and a long-lasting customer relationship. It has a list of reputed investors like Accel Partners, CapitalG, Sequoia Capital India, and Tiger Global Management. It received a Series a single investment of $1 million in November 2011 and a $5 million worth joint investment from Accel Partners and Tiger Global.
In 2013, Accel invested $7 million, and a cumulative investment of $31 million from Google Capital, Accel Partners, and Tiger Global Management. It also received $55 million jointly from Accel Partners and Sequoia Capital India in 2016 and $100 million from CapitalG, Accel Partners, and Sequoia Capital in 2018.
In 2021, the company launched its initial public offer and started trading on the Nasdaq Global Select Market. It started trading at a 21% premium and closed at 32% higher. The IPO has established a global recognition for Chennai and positively boosted the Indian economy during the pandemic.
It follows a software as a service (SAAS) model for hosting an application through a service provider for public and private enterprises. It has helped many companies like Adobe, Oracle, Google, Amazon, and Microsoft to reach their current position.
Services Offered
It offers unique, advanced, and easy-to-use services for clients, customers, and organizations. The product adoption services help the company understand your purpose and formulate the strategies to achieve it. It handles all the processes like mapping, configuration, training, consultation, and providing customer support teams.
The service is available in different categories like a basic plan, gold plan, silver plan, and platinum plan. In addition, the company also offers specialized services like advisory services, optimization services, and messaging services. Some of its trusted clients are Pay matrix, Trionic, Amazing Co, Good Monster, Schooley Mitchell, Collinson, Trainline, Taylormade, and Delivery Hero.
Partnership Programs
It is working efficiently to expand its business and customer reach. You can join the this team by enrolling yourself in one of the partnership programs and contributing your share to the company’s development. Users can become a solution partner that helps the customers build their brand name for free without any certification and demo account. The solution program provides monthly-paid sales commission, increasing the total addressable market adding to organizational growth.
It also has an independent software vendor (ISV) partnership program that allows you to build APIs, work with relationship managers, and sell products to customers. It is also an effective platform for the new startup companies to collaborate with investors, collect valuable business resources, and receive personalized training from experts.
The FORGE Mentorship platform allows the participants to learn the prerequisites of business management, marketing strategies, and customer-approaching techniques from the specialists. The Orbit Shift Podcast is a platform where the users can listen to insightful interviews, careers, journeys and learn about the new developments in the startup industry.
Future Plans
Since its establishment, Freshworks has provided its services to more than one lakh thirty thousand customers in more than 87 countries worldwide.
The collaboration of Freshworks with Google and YouTube is one of the main reasons behind the growth of this giant.
Google Analytics has helped in managing the existing customers and creating brand awareness. YouTube has assisted the company in enhancing its branding and marketing strategies.
So in the future, It aims to add translation services and expand its business to Europe and North America.
Faq’s
What is Freshworks Company all about?
It is a cloud-based solution software company that offers innovative, affordable, user-friendly design and easy-to-implement software to HR, sales, marketing, IT, technical, and customer service department.
Who are the founders of the company?
Girish Mathrubootham and Shan Krishnasamy are the co-founders of Freshdesk, which is now known as Freshworks.
When did the company come into existence and where is it operating from?
It is operating from its headquarters in Chennai since 2010 and has offices in UK, Germany, California, Germany, and San Bruno.
Who are the top investment companies for Freshworks success?
It has a list of reputed investors like Accel Partners, CapitalG, Sequoia Capital India, and Tiger Global Management.
What kind of business model does the company follow to attract and maintain its customer relationship?
It follows the inside-sales model that reduces the selling cost of the software and increases its customer onboarding experience.
Which kind of business strategy does Freshworks use to stay ahead of its competitors?
It follows a software as a service (SAAS) model for hosting an application through a service provider for public and private enterprises.
What are the special services that Freshworks offers to its clients?
It handles all the processes like mapping, configuration, training, consultation, and providing customer support teams. It also offers specialized services like advisory services, optimization services, and messaging services.
Name the popular partnership programs/schemes organized by the company.
The list of exciting partnership programs includes Solution Software Program, FORGE Mentorship Platform, Orbit Shift Podcast, and Independent Software Vendor partnership program.
What are the trusted clients/companies that have benefitted from the Freshworks CRM software?
Some of its trusted clients are Pay matrix, Trionic, Amazing Co, Good Monster, Schooley Mitchell, Collinson, Trainline, Taylormade, and Delivery Hero.
What are the awards and recognitions that Freshworks has achieved over the years?
Freshworks has featured in the Gartner Magic Quadrant Reports, Top 40 Forbes Cloud List, and the Top 25 Private Cloud Companies to work with.
Conclusion
Freshworks is one of the best made-in-India software development companies operating for the last ten years. It offers innovative, affordable, user-friendly design and easy-to-implement software to HR, sales, marketing, IT, technical, and customer service department.
Today, the company has established its unique place as a software building company that brings clients and revenue from national and global levels. The company delivers its services to more than 130000 small and large-scale firms worldwide.
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