Vama has raised ₹19.03 crore (approximately $2.1 million) in an ongoing Pre-Series A funding round. The funding round was led by Writers and Publishers Private Limited, the family office of Dainik Bhaskar. The platform’s strategic investment comes as a significant move in the digital spiritual realm, which remains a subject of major interest among institutional backers and individual investors looking to leverage the burgeoning demand for tech-driven spiritual and wellness services in the U.S.

Strategic participation and capital deployment

This round was highly supported by various institutional investors and industry giants. The other distinguished guests in the round included the Dainik Bhaskar family office, Silver Needle Ventures, Managing Director and Chief Executive Officer of Tata Play, Wavemaker Partners, Vinay Mittal, and Nikhil Bhandarkar. 

Vama issued 3,452 compulsorily convertible preference shares (CCPS) at the rate of ₹55,134.39 per share, aggregating to a total of ₹19.03 crore, according to regulatory disclosures obtained through Entrackr. Market participants believe the funding round is still underway and that more capital will be drawn from investors in forthcoming tranches by the Delhi-based company.

This allocation was the first tranche in which the Dainik Bhaskar family office has been the major financial preformance, with an investment of ₹12.50 crore. The remaining ₹6.53 crore was funded by the other investors participating in the round, which include Wavemaker Partners and Silver Needle Ventures. 

Industry analysts point out that this was one of its first efforts in a public start-up investment, which was made directly by the promoter family of Dainik Bhaskar. The fresh capital injection puts Vama’s value at around ₹180 crore, marking a healthy 20% rise from its earlier Pre-Series A round, which had valued it at ₹150 crore.

Growth potential and revenue model

Vama offers a holistic online platform for devotional activities, offering devotees easy access to digital temple services, personalized astrology interpretations, and a curated collection of spiritual goods. 

Temple services remain the primary revenue generator for the startup, representing about 70% of its overall revenue. The other income sources are from Vama Mall sales and astrology consultations, in response to expanding consumer habits for digital religious engagement.

The venture with the Dainik Bhaskar family office is giving Vama distinct strategic interests. The alliance with Dainik Bhaskar, which has a huge media footprint and a presence across Hindi-speaking areas, is likely to help Vama build its consumer presence and the access that it enjoys at key temples and service providers in the region. The Dainik Bhaskar family office now holds a 6.98% stake in the startup after the latest share allotment. 

Manu Jain and Acharya Dev, also referred to as Sandeep Chandra Tiwari, hold strong stakes of 14.44% and 14.43%, respectively. This is a fresh capital infusion after an earlier Pre-Series A round held in September 2025, where VavRE infused ₹22 crore (about $2.47 million) with Wavemaker Partners as its lead investor, with 500 Global and Sadev Ventures participating.

Conclusion

The investment of ₹19.03 crore by the Dainik Bhaskar family office in spiritual tech startup Vama highlights the surging investor interest in India’s digital faith economy. This continuing Pre-Series A funding round valued Vama at ₹180 crore and gave the startup essential financial support for scaling its operations. With a strong business strategy centered around temple services and astrology, and strategic partnerships with media giants in the region, Vama appears poised to expand its market reach and foster digital interaction among its devotees across the country.