CHOSEN has raised an extension of its Series A funding round from Avnish Chhabria and Saurabh Kapoor. Avnish Chhabria and Saurabh Kapoor are the founders of Wellbeing Nutrition. The strategic investment further reinforces the brand’s financial trajectory as it continues to expand its footprint, improve its product lineup, and streamline dermatological research across the industry. The endorsement by well-established product creators is another proof that investors trust science-backed products in the Indian market.

Previous funding details and fresh capital allocation

The startup raised $5 million in a funding round led by Fireside Ventures in May of this year. Two other active investors in that pre-institutional round were BOLD, L’Oréal’s corporate venture capital fund, and Alkemi Growth Capital, along with several other angel investors. Earlier, back in 2024, CHOSEN obtained an initial $1.2 million funding from its angel investors for further scaling up of the company’s business.

The additional funds acquired by the company will be allocated to CHOSEN’s research and development efforts, the company has stated in an official press release. The funds will further be used for the expansion of its formulation pipeline in the topical skin care and nutraceutical categories, while continuing its emphasis on clinical validation and in-depth dermatological studies. 

The brand aims to achieve such strategic milestones by launching a dedicated Centre of Excellence to proactively engage dermatologists in continuous cosmetics development and scientific research. The firm intends to ramp up its R&D, brand, and growth teams to pursue its next phase of commercial expansion with the capital.

Product portfolio and global reach

CHOSEN was founded in 2020 by Renita Rajan. CHOSEN focuses on targeted skin products designed to cater to the needs of Indian skin, which is melanin-rich. The brand’s scientific approach relies heavily on the science of the exposome, which considers multiple environmental exposures affecting the health of the skin as a whole. It has a maintenance philosophy, especially on the four aging factors: pigmentation, the texture of the skin, facial contour, and hair aging. 

Today, CHOSEN has an extensive range of products for skin, hair, body care, and nutraceuticals that are used by over 2,000 prescribers. CHOSEN Sculpt was the first topical lower face contouring serum for Indian women and Indian women alone, in 2026, with a 12-week clinical study published in the Journal of Cosmetic Dermatology.

CHOSEN extends its huge product spectrum via its own designated website, as well as the renowned internet shopping hubs like Amazon, Myntra, Swiggy, FirstClub and Distacart. It has been able to cater to most serviceable pin codes in India, while key pin code regions are Chennai, Coimbatore, Hyderabad, Bangalore, Mumbai, Delhi NCR, Pune, Ahmedabad, Goa, etc. 

In addition to domestic logistics, CHOSEN ships products to foreign markets around the world, including the USA, the UK, Australia, Canada, the UAE, Singapore, France, Sweden, Portugal, the Czech Republic, Hong Kong, and Thailand. In the market, CHOSEN faces direct competition from well-known global brands and local companies like Avène, Heliocare, Cetaphil, Sebamed, Shiseido, or Dr. Sturm.

Conclusion

The fresh Series A funding received from Avnish Chhabria and Saurabh Kapoor, founders of Wellbeing Nutrition, is an impressive achievement for CHOSEN and a step towards building the company’s future in dermatology and skincare. With the help of the BOLD fund from L’Oréal, on top of the $5 million invested during its Series A round with Fireside Ventures, the brand is now positioned for growth in research, Centre of Excellence work, and its strong product pipeline of more than 50 products. CHOSEN’s positioning is shifting to clinical validation, exposure science, and formulations based on melanin, giving it a broader footing in both domestic and international markets.