Influencer marketing has become a much broader job than simply paying a creator to publish a sponsored post.

Brands now have to decide which creators can actually reach the right audience, what type of content will work on each platform and how the campaign will connect with the rest of their marketing. A creator with a large following may not necessarily generate useful results if the audience does not match the brand or the content does not fit the platform.

The measurement side has changed as well. Influencer campaigns can now be tracked through engagement, clicks, conversions, sales and other performance metrics. Agencies have therefore started combining creator partnerships with paid media, social content, creative production and performance marketing.

TikTok, Instagram and YouTube also require different approaches. A campaign built around short-form TikTok content may look very different from one designed around long-form YouTube videos. Some agencies specialise in a particular platform or audience, while others manage creator campaigns across several markets.

This article covers 10 influencer marketing agencies in UK and the type of creator work each one handles. The list includes agencies working across performance marketing, social-first content, Gen Z campaigns, YouTube, TikTok, UGC and technology-enabled influencer partnerships.

Quick Look at the Top Influencer Marketing Agencies in UK

Agency	UK Base	Main Focus
Disrupt Marketing	UK	Performance-led influencer campaigns
The Goat Agency	London / Global	End-to-end influencer campaigns
Socially Powerful	London / Global	Data-driven influencer marketing
The Social Shepherd	Bath	Social-first growth and creative
Influencer.com	UK / Global	Technology-enabled creator partnerships
Fanbytes by Brainlabs	London	Gen Z and TikTok marketing
SEEN Connects	London	Creator partnerships and community
Digital Voices	London	YouTube and long-form creator content
House of Marketers	UK	TikTok-first DTC marketing
EngageHub	Manchester	Micro-influencers and UGC

1. Disrupt Marketing

Main Focus	Performance-led influencer marketing
Known For	Influencer campaigns combined with paid media
Typical Approach	Conversion-focused creator campaigns

Disrupt Marketing approaches influencer marketing from a performance perspective.

Rather than treating influencer activity as a campaign that ends when the creator publishes a post, the agency connects creator partnerships with paid media and conversion-focused marketing. The aim is to understand what happens after the audience sees the content.

That approach can be useful for brands that need influencer marketing to contribute to measurable business results. Campaign performance can be considered alongside metrics such as engagement, traffic and conversions instead of looking only at reach.

Disrupt Marketing has worked with brands including Vinted and Netflix.

The agency’s approach also reflects the way influencer content is increasingly used beyond an individual creator’s social profile. Successful content can be adapted for paid campaigns and other parts of a brand’s digital marketing activity.

This makes performance measurement an important part of the campaign rather than something considered only after the content has been published.

Unique Offerings

• Influencer marketing
• Performance marketing
• Paid media
• Creator campaigns
• Social media
• Conversion-focused campaigns
• Campaign measurement

Official website: Disrupt Marketing

2. The Goat Agency

Main Focus	End-to-end influencer marketing
Known For	Large-scale creator campaigns
Reach	Multiple international markets

The Goat Agency is one of the more established names in influencer marketing and operates campaigns across multiple markets.

Its work covers the full influencer campaign process, from strategy and creator selection through content production, activation and measurement.

This becomes particularly important for brands running campaigns across several countries. Creator preferences, audience behaviour and platform trends can vary significantly between markets, so a campaign often needs local knowledge rather than simply translating the same brief.

Goat also works across the full marketing funnel. Influencer campaigns can be used to build awareness, generate engagement, support consideration and contribute to conversions.

The agency’s scale allows it to work with large numbers of creators when a campaign requires broad reach. At the same time, creator selection remains an important part of the process because the right audience can matter more than the size of an individual following.

Unique Offerings

• Influencer strategy
• Creator campaigns
• Global campaigns
• Creator selection
• Campaign management
• Social media
• Content creation
• Performance measurement
• Full-funnel influencer marketing

Official website: The Goat Agency

3. Socially Powerful

Main Focus	Data-driven influencer marketing
Known For	Analytics and performance
Reach	Global

Socially Powerful combines influencer marketing with data, research and paid media.

The agency uses audience and campaign data to inform creator selection and campaign planning. This is particularly relevant when brands need to understand not only how many people saw a piece of content but whether it reached the intended audience.

Influencer marketing can involve thousands of possible creators, particularly for campaigns running across several countries. Data can help narrow that pool by looking at audience demographics, interests, engagement and other factors.

Socially Powerful also combines organic influencer activity with paid media. Creator content can therefore have a longer life than the original post when brands use it in other paid social campaigns.

The agency works across global markets and has experience with different social platforms and creator communities.

Its approach puts measurement at the centre of influencer marketing rather than treating reporting as an administrative step at the end of a campaign.

Unique Offerings

• Influencer marketing
• Creator strategy
• Audience research
• Data and analytics
• Paid social
• Social media
• Campaign measurement
• Global influencer campaigns

Official website: Socially Powerful

4. The Social Shepherd

UK Base	Bath
Main Focus	Social-first growth
Known For	Platform-native content

The Social Shepherd is a social-first agency based in Bath that works across social media, influencer marketing and creative production.

Its influencer work is closely connected with the content brands publish on social platforms. Instead of treating creators as a separate media channel, the agency can incorporate creator content into a broader social strategy.

This matters because each platform has its own format and audience behaviour. Content that works on Instagram may need to be adapted considerably for TikTok or another platform.

The agency also has in-house creative production capabilities. That allows creator campaigns to connect with other social content rather than relying entirely on content produced by external influencers.

The Social Shepherd has worked with direct-to-consumer brands and other businesses that rely heavily on social platforms for customer acquisition and brand growth.

Its approach is therefore centred on social content as a broader growth channel, with influencer activity forming part of that strategy.

Unique Offerings

• Influencer marketing
• Social media marketing
• Social strategy
• Creative production
• Platform-native content
• Paid social
• UGC
• DTC marketing
• Performance marketing

Official website: The Social Shepherd

5. Influencer.com

Main Focus	Technology-enabled creator partnerships
Known For	Creator data and software
Approach	Technology combined with human expertise

Influencer.com combines influencer marketing services with its own technology.

The platform uses data to help brands identify and work with creators, while the agency team provides the strategy and campaign management around those partnerships.

Creator discovery becomes more complicated as influencer marketing grows. Brands may need to evaluate large numbers of potential creators across different countries and platforms. Technology can help organise that information and identify creators based on audience and campaign requirements.

Influencer.com also provides campaign reporting and measurement. This allows brands to monitor campaign activity across multiple creators rather than managing individual partnerships separately.

The combination of software and human expertise is central to the agency’s approach. Technology can help with discovery, analysis and reporting, while campaign teams still need to understand the brand, audience and creative brief.

The agency works with brands on large-scale creator partnerships and campaigns across different markets.

Unique Offerings

• Influencer marketing
• Creator discovery
• Influencer technology
• Audience analysis
• Campaign management
• Creator partnerships
• Campaign reporting
• Data-driven matchmaking

Official website: Influencer.com

6. Fanbytes by Brainlabs

Parent Company	Brainlabs
Main Focus	Gen Z and TikTok
Known For	Youth culture and creator campaigns

Fanbytes operates under Brainlabs and focuses on reaching younger audiences, with a particular emphasis on Gen Z. Much of its work is built around understanding how younger consumers use social platforms and the types of content they naturally engage with.

TikTok is a major part of this approach. Rather than treating the platform like another advertising channel, Fanbytes works around the trends, creators and content styles that have developed within the TikTok community. This is particularly relevant for brands that want to connect with younger audiences without making their campaigns feel disconnected from the platform.

The agency works with creators who are familiar with these communities and understand how quickly trends can develop and change. Its campaigns can include creator partnerships, TikTok content and other forms of social media activity designed around youth culture.

Being part of Brainlabs also connects Fanbytes with wider digital and performance marketing capabilities. This can allow creator-led campaigns to work alongside paid media and other digital activity, giving brands more ways to build on the content produced through influencer partnerships.

For brands targeting Gen Z, the choice of creator is only one part of the equation. The content also needs to fit the platform, the audience and the culture surrounding it. Fanbytes’ focus on TikTok and youth audiences is built around that distinction.

Unique Offerings

• Gen Z-focused influencer marketing
• TikTok creator campaigns
• Youth culture and trend-led content
• Creator partnerships and social media campaigns
• Access to Brainlabs’ wider digital marketing capabilities

Official website: Fanbytes by Brainlabs

7. SEEN Connects

UK Base	London
Main Focus	Creator partnerships
Known For	Culture and community

SEEN Connects is a London-based influencer marketing agency that combines creator partnerships with community-focused campaigns.

Its work looks beyond simple audience size. Cultural relevance and the relationship between creators and their communities can influence how audiences respond to branded content.

This becomes particularly important when brands want to enter a particular culture or community. A creator can provide access to an audience, but the campaign still needs to feel appropriate for that audience.

SEEN Connects works with brands including Nike and Bumble.

The agency’s approach combines creator relationships, community building and brand partnerships. Campaigns can therefore involve creators as part of a broader brand strategy rather than treating them only as distribution channels.

Its work is particularly relevant for brands looking to build stronger connections between creator content and wider cultural conversations.

Unique Offerings

• Influencer marketing
• Creator partnerships
• Community building
• Brand partnerships
• Cultural campaigns
• Social media
• Creator strategy
• Influencer relations

Official website: SEEN Connects

8. Digital Voices

UK Base	London
Main Focus	YouTube and creator content
Known For	Long-form influencer marketing

Digital Voices specialises in influencer marketing with a strong focus on YouTube and long-form creator content.

YouTube campaigns require a different approach from short-form influencer activity. A creator may spend several minutes explaining a product, demonstrating how it works or incorporating it naturally into a longer video.

The format gives brands more room to explain a product or tell a story, but it also means the creator and content need to be chosen carefully. Audiences can usually tell when a sponsorship does not fit naturally with the creator’s existing content.

Digital Voices works with creators and brands on these types of partnerships and also provides creator management.

The agency’s experience with YouTube makes it particularly relevant for brands where explanation, storytelling or longer-form demonstrations are important parts of the campaign.

Unique Offerings

• YouTube marketing
• Influencer marketing
• Creator management
• Long-form content
• Creator partnerships
• Social media campaigns
• Influencer strategy
• Video campaigns

Official website: Digital Voices

9. House of Marketers

Main Focus	TikTok marketing
Known For	DTC and performance campaigns
Approach	TikTok-first marketing

House of Marketers focuses heavily on TikTok and works with direct-to-consumer brands.

Its influencer work is built around the way TikTok users consume and interact with short-form content. Instead of simply adapting traditional advertising into a TikTok format, the agency focuses on native content and creators who understand the platform.

Creator selection is an important part of that process. The right creator needs to fit the brand and understand how to produce content that feels natural on TikTok.

House of Marketers also works with TikTok advertising. Creator content can therefore be connected with paid campaigns when a brand wants to increase distribution beyond the creator’s own audience.

This combination of influencer activity and paid TikTok management gives DTC brands a way to connect creator content with performance marketing.

Unique Offerings

• TikTok marketing
• Influencer marketing
• Creator casting
• TikTok advertising
• DTC marketing
• UGC
• Paid social
• Performance marketing

Official website: House of Marketers

10. EngageHub

UK Base	Manchester
Main Focus	Micro-influencers and UGC
Typical Clients	Lifestyle and ecommerce brands

EngageHub focuses on micro-influencer campaigns and user-generated content.

Micro-influencer marketing works differently from campaigns built around a small number of celebrity creators. Instead of relying on the reach of one large account, a brand can work with multiple smaller creators whose audiences may have stronger connections to particular interests or communities.

UGC is another part of the agency’s work. User-generated content can give brands a larger library of social assets while allowing creators to produce content in formats that feel native to the platform.

EngageHub is based in Manchester and works with lifestyle and ecommerce brands.

For ecommerce companies in particular, the combination of micro-influencers and UGC can connect creator activity with product discovery and social content. Brands can use the content organically or incorporate selected assets into paid social campaigns.

The agency’s approach therefore centres on smaller creator communities and content that brands can use across their wider social marketing.

Unique Offerings

• Micro-influencer marketing
• UGC
• Creator campaigns
• Ecommerce marketing
• Lifestyle campaigns
• Social media content
• Creator sourcing
• Influencer strategy

Official website: EngageHub

Frequently Asked Questions

Which are the top influencer marketing agencies in the UK?

The agencies covered in this list are Disrupt Marketing, The Goat Agency, Socially Powerful, The Social Shepherd, Influencer.com, Fanbytes by Brainlabs, SEEN Connects, Digital Voices, House of Marketers and EngageHub.

They do not all approach influencer marketing in the same way. Some focus on performance and paid media, while others specialise in TikTok, YouTube, Gen Z, micro-influencers, UGC or large-scale international campaigns.

Which UK influencer marketing agencies focus on TikTok?

Fanbytes by Brainlabs, House of Marketers and Socially Powerful all have strong connections with TikTok marketing.

Fanbytes focuses particularly on Gen Z and youth culture, while House of Marketers takes a TikTok-first approach for DTC and performance marketing campaigns.

Which influencer marketing agencies specialise in YouTube?

Digital Voices has a strong focus on YouTube and long-form creator content.

YouTube campaigns can give creators more time to explain, demonstrate or integrate a product into longer videos, making the format different from short-form influencer campaigns.

What is the difference between influencer marketing and UGC?

Influencer marketing usually involves a creator publishing content to their own audience.

UGC can involve creators producing content for a brand to use on its own social channels, website or paid advertising. The creator’s audience does not necessarily have to see the content through the creator’s account.

Some agencies work with both models because brands can use creator content for several parts of their marketing.

Which influencer marketing agencies focus on Gen Z?

Fanbytes by Brainlabs focuses particularly on Gen Z, youth culture and TikTok.

Other agencies also work with younger audiences, but Fanbytes has built its influencer offering around understanding youth culture and the platforms where younger audiences spend their time.

What should a brand look for in an influencer marketing agency?

Start with the objective of the campaign.

A brand looking for direct sales may need an agency with strong performance marketing and paid media capabilities. A company trying to build awareness may need broader creator strategy and campaign reach. A brand targeting a particular community may need an agency with stronger cultural or niche creator expertise.

It is also worth checking how an agency selects creators, how it measures campaign performance, whether it handles paid amplification and whether it can produce content that the brand can continue using after the original influencer post.

Are micro-influencers useful for ecommerce brands?

They can be useful when the brand needs to reach specific communities rather than relying entirely on large audiences.

Micro-influencer campaigns can also give brands access to a larger number of creators and different types of content. The right approach depends on the product, audience, campaign objective and platform.