Foxtale is an internet-first brand that provides facial and skin care products. The startup raised $30 million from Japanese beauty brand Kose Corporation in its ongoing funding round. This round also saw the participation of Z47, Panthera Growth Partners, and Kae Capital. The startup plans to use these fresh proceeds to scale its operations, enhance its platform, and develop its online market presence.
The Mumbai-based D2C skincare startup aims to improve its business model while offering innovative solutions to strengthen its position in the D2C market. Foxtale claims to be near the gross revenue of Rs 300 crore for this fiscal year. The startup provides expert-tested and scientifically proven products to its customers. This marks the company’s second fundraising round within a year.
The company has secured over 23.2 million USD across multiple funding rounds since its inception. This includes $14.4 million raised in its series B funding round from Panthera and Kae Capital. The startup had a post-money allotment valuation of 94.4 million USD. Before this round, the existing investor Kae Capital held the largest institutional stake in the firm.
The startup intends to use some of this investment to strengthen its position in the D2C sector. Foxtale is an internet-first brand that provides beauty products. The startup addresses skin-related problems like acne. The new fund will enable the startup to expand into new areas. The investment highlights investors’ interest in Foxtale’s market potential and business model. The startup aims to use this investment to expand its services. The new funding round came after the firm raised $18 million in June 2024.
Foxtale offers solutions for skin-related issues. The new investment round followed increased investor interest in the D2C beauty sector. The startup faces competition from other companies in the same market segment such as WOW Skin Science, Sugar Cosmetics, and MamaEarth. The firm has over 12 institutional investors including Z47, Panthera, and Kae Capital. Before this funding round, the existing investor Kar Capital was the firm’s largest institutional investor.
The company aims to transform the market segment using its technologies while increasing its brand presence. Foxtale also provides customized product options through a user quiz. The startup claims to earn 50 percent of its revenue from websites followed by 40 percent from online markets and quick commerce platforms. The remaining ten percent come from offline stores.
Conclusion :
D2C skincare company Foxtale secured 30 million USD in its fresh funding round from Kose Corporation. The funding round saw the participation of the firm’s existing investors Kae Capital, Z47, and Panthera Growth Partners. The company intends to use these fresh proceeds to scale its services, develop its brand presence, enhance its platform, and expand its product range.
The internet-first brand provides facial and skin care products including face masks, sunscreen, and others. The startup aims to use some of this new investment to develop new solutions. Foxtale claims to reach Rs 300 crore in gross revenue for this financial year.
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