RAS Luxury Oils is a D2C skin and personal care brand that secured $5 million in its ongoing series A funding round from Unilever’s investment firm, Unilever Ventures. The funding round saw the participation of new and existing investors including Amazon Smbhav Venture Fund. The development came after skin-care companies saw increased investor interest in this sector.
The company plans to use these fresh proceeds to scale its operations, hire talents, expand its retail footprint, improve its R&D for new product lines, and develop its market presence. RAS Luxury Oils offers an online platform with multi-category organic skin and personal care products. The startup uses natural ingredients and delivers scientifically tested and expert-formulated skincare products.
This beauty brand aims to use some of this investment to expand its network, focusing on exclusive brand outlets and retail stores. This funding will also enable the company to improve its market strategy. The company focuses on strengthening its brand presence and marketing strategy. The startup manufactures moisturizers, eye masks, mist, lip tints, body oil, and other products. The brand faces competition from other personal and skincare brands including Clayco, 82°E, and Clayco.
The skin and personal care brand also offers hair and color cosmetics products. The brand offers a variety of solutions and products based on different skin types. The firm provides customized products based on skin types like oily, dry, or sensitive skin. The company has raised around 3.64 million USD across multiple funding rounds, including $1.5 million raised during its series A funding round from Green Frontier Capital.
This investment highlights investors’ trust in RAS Luxury Oil’s market potential and business model. The growth in the D2C skincare sector helped them secure new funds. The investment will help the company achieve its goal to expand its retail footprint and strengthen its brand presence. The startup also receives investment from Sixth Sense Ventures and angel investors including Keki Mistry’s Family.
The skincare market increased rapidly, reaching 3 billion USD in size last year. This market is expected to grow at a CAGR rate of 14.6 percent in the next few years. The company offers skincare products designed for various skin types. RAS operates two EBOs with 50 OAN India EBOs planned over the next three years. The firm expects to earn around 25 percent of revenue from its offline channels in the next four years.
Conclusion:
RAS Luxury Oils is a skincare and beauty brand that secured $5 million in its series A funding round. Unilever Ventures led the round with Amazon Smbhav Venture Fund’s participation. The company intends to use this fresh capital to scale up its operations, expand its retail footprint, hire more people, and enhance its platform for a better user experience.
The company’s product catalog includes moisturizers, body oils, toners, and hair care products. The firm offers its products through online and offline platforms like physical stores to offer its services. The startup provides clinically tested skincare products based on various skin types.
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