WishNew Wellness is an internet-first brand that offers an online platform focused on nutritional and wellness supplements. The startup secured 250,000k USD in its ongoing angel funding round led by Ankit Khandelwal at a valuation of $5.65 million.
The funding round saw the participation of several angel investors including the Co-founder of DotPe Gyanesh Sharma, Ashish Singh, and Abhijeet Rana. These services and sales of nutritional supplements are the company’s primary sources of revenue.
The startup plans to use these fresh proceeds to enhance its research and development, expand its product offerings, and enhance its platform. The company provides products directly from stores to the customers and operates as brand retail stores. The company focuses on developing its market presence and offering premium wellness solutions accessible to its customers. WishNew Wellness offers various supplements to support health goals.
The supplements boost immune, joint health, heart health, and brain function. The products are sold through D2C websites and other e-commerce websites. The company aims to strengthen its quick-commerce presence and increase its product categories. The wellness brand intends to empower individuals through its science-based approach towards holistic health.
This wellness brand provides a variety of nutritional supplements including proteins, multivitamins, herbs, and more. The company also offers health support supplements, skincare, fitness aids, and other wellness products. The brand serves in retail and hospitality tech market segments. The company claims to serve as an official wellness partner for FC Goa in the upcoming season.
The startup aims to optimize its supply chain while improving its digital platform and strengthening retail partnerships to enhance customer interactions. The investment highlights the investor’s trust in WishNew’s business model and market potential.
The startup is focused on its commitment to innovation. Wishnew Wellness uses advanced bioavailability technology to maximize the nutritional benefits of its products through ashwagandha, blueberries, and Brahmi. The development came when the D2C nutritional supplement market saw increased investor interest.
The startup wants to transform the quality of life and make positive changes in the wellness sector. WishNew Wellness faces competition from other supplement brands in the same market segment such as LifeVantage and Labomar. The market research showed that the Indian nutritional supplements market is expected to grow at a CAGR of 10.7 percent and reach a valuation of 28.70 billion USD in the next 8 years.
Conclusion :
The Internet-first brand for wellness and nutraceutical supplements, Wishnew Wellness secured 20,000k USD in its ongoing angel funding round at a valuation of $5.65 million from Ankit Khandelwal with the participation of DotPe’s co-founder Gyanesh Sharma, Ashish Singh, and Abhijeet Rana. The startup plans to use this fresh capital to scale its operations, enhance its research and development, and increase its product offerings. This investment will enable the firm to provide premium wellness solutions to customers.
The company aims to combine modern scientific advancements with nutritional ingredients like blueberries and ashwagandha. The development came just after the Indian nutritional supplement sector saw increased investor interest. The wellness brand competes with other companies in the same market segment including LifeVantage.
Niraj Kumar is the Founder and CEO of Scoopearth, bringing over 13 years of experience across diverse domains, including journalism, content marketing, digital marketing, startup mentoring, and business coaching. His extensive background and leadership have made a significant impact in these areas, helping startups grow and succeed in a competitive landscape.
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