In any sport, accuracy and finesse are critical. That is where SportAI comes in, a B2B sports technology company from Norway that specializes in using AI to improve the coaching and commenting of techniques and performances in sports. SportAI is an innovative concept that integrates advanced AI and real-world solutions for better evaluation of sports techniques.
Funding Details
SportAI recently secured $1.8 million in seed funding, propelling its mission forward. The specifics regarding the investment are quite striking. The lead investor was Norway based early-stage fund titled Skyfall Ventures which invests in innovative startups such as Sloyd and DeckMatch. World chess champion, who holds the record for the highest Elo rating,
Magnus Carlsen participated in SportAI as one of the advisors during the pre-seed funding round, also acting as an investor. His support and investment will ensure that SportAI grows its technology division, builds a talented team, and takes itself deeper into the target market. This is quite inspiring to witness how his knowledge and support help in the transformation of sports proficiency assessment with the aid of innovative AI solutions.
SportAI Approach
The primary objective of SportAI is to approach sports technique analysis with more objectivity. By integrating computer vision and biometric technology, SportAI provides commentary and analysis of players’ performance regardless of whether it is a golfer making his/her shot or a tennis or padel player serving. It enables them to compare individual techniques to thousands of other players including professional players.
This increases performance while offering the individual instant written and visual feedback derived from the data analysis. In contrast to manual tagging of coaches, SportAI’s technology-tagged system enables analysis from mobile phones, court cameras, and broadcast feeds. It is a revolutionary tool for growth and sustainability in business.
Empowerment of Various Sectors within the Sports Industry
The SportAI is a highly flexible platform that can be applied to different areas of the sports business. Coaches can incorporate the technology that this company offers in different training programs. This increases the rate of participation of the players in the game as well as the improvement of their overall performance.
SportAI is utilized by broadcasters to improve their live sports commentary. The use of instant technique analysis helps in improving the experience of the fans during matches. Through analysis, SportAI makes recommendations on the most suitable equipment depending on one’s playing style. In essence, it is a win-win situation for athletes and brand sponsors.
The Talented Team
The growth of SportAI depends on the skillful, professional, and experienced chiefs. Lauren Pedersen, the CEO of Sohoo, was an NCAA tennis player and currently, she has global technology experience. CTO Felipe Longé is an experienced tech founder and has written for several publications, including being the ex-CTO of Play Magnus. Trond Kittelsen of Commercial and Operations is an entrepreneur in software, technology, and sports products. Lejla Thome (Marketing) is a tenured business and marketing specialist with an international background. Tord Romstad (Technical Data Scientist) is a mathematician powering data analytics.
Some unique features of SportAI’s technology
SportAI leverages computer vision and biometric technologies to deliver a lot of statistical analysis of players’ performance and their proper technologies. Regardless of whether it is a golf swing, a tennis serve, or a padel stroke, their system provides exact feedback. SportAI compiles specific strategies with hundreds of other players, as well as professional athletes. It assists athletes in comprehending their ranking with exceptional performers due to this data-oriented approach.
Unlike manual tagging of coaches which is restrictive and requires manual positioning of cameras, SportAI is hardware-independent and can analyze data from mobile phones, cameras mounted on the court, or even broadcast feeds. Such scalability promises broad application and sustainable effects. Trained models are capable of following techniques and giving output within one second with model-based feedback. Coaches and players get to listen to feedback if they are training and can be useful. It means athletes can make the right decisions where they need to perform at their best.
Conclusion
SportAI is bringing a change to the industry with its commitment to objective sports analysis. In that aspect, technology continues to expand and affect everyone from players and coaches to the fans, the future of sports has never looked brighter.
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