CricHeroes, a startup that has developed an app that allows users to track sports statistics, has completed its Series B1 funding round. It was spearheaded by Venture Catalysts, a well-known name when it comes to funding startups in the region. Though the dollar figure has not been disclosed, it was largely funded by the same investor Games24x7 and WeFounderCircle besides others such as Eagle10 Ventures through LetsVenture, Ivy Growth, and Pranav Patel of Pnr Projects Private Limited.
Empowering Millions of Grassroots Cricket
The reason behind starting CricHeroes is to empower millions of club-level cricketers as mentioned by the founders, Abhishek Desai, Kuntal Shah, and Meet Shah. It is useful for cricketers to get recognition, share their talents with others, and enhance their game through better statistics. The startup builds a healthy grassroots cricket community by ensuring all its transactions are recorded in the system. Players can form their teams, look for more players and teams, schedule local matches, find local tournaments, track the results, share triumphs, etc.
Freemium Business Model
The freemium business model adopted by CricHeroes has led to the exponential growth of the user base, giving a full-fledged environment to grassroots-level cricket. With this new funding, the startup intends to increase revenues, create new projects and initiatives, and solidify its brand image and identity.
Growth Plans for CricHeroes
The CricHeroes even has aggressive expansion strategies to improve its presence in the sports technology segment. The startup will also strive to increase the number of grassroots cricketers on the platform. Thus, CricHeroes aims to expand the user base by offering useful features and interesting data. CricHeroes has traditionally used the freemium model which has been successful and intends to diversify its sources of income. This can be charging for subscriptions, banner space advertisement or sales, or affiliation with cricket-related products and services.
CricHeroes will need to enhance the current features and services and add new ones to the platform. Improving analytics, increasing user engagement, and ensuring continuity is just a small part of their plan. The startup may consider market expansion to penetrate more markets that cricket enthusiasts prefer internationally. This could include localization initiatives and linkages to cricket bodies.
Strategic Partnerships or Collaborations
The cricket-focused sports tech startup has grown in popularity and presence in the cricketing world. Though their major concern is developmental, they have partnered with those organizations. Some of them include Beyond Medical Group Singapore and SingMed Medical Centre Cambodia. The collaboration in this context seeks to improve medical practices and uphold the overall healthcare standards in the region to ensure patients in Cambodia receive proper medical treatments from doctors in other countries and vice versa. Beyond Medical Group’s team of specialists shall collaborate with SingMed to enhance human capital.
Moreover, it expands its features and services over time, including services such as live scoring, professional scorecards, tournament creation, live streaming, and in-depth analysis through CricInsights. This new slogan, ‘Your Cricket Matters’ is a testimony of their desire to be involved in every cricket story and player, making them better with performance analytics. CricHeroes is focused not only on the football field and medical industry, but they aim to establish beneficial relationships for the community.
Conclusion
CricHeroes understands the importance of grassroots, especially in cricket, and how it can revolutionize the sports technology sector for further investments. At CricHeroes, we strive to bring grassroots cricketers under one roof and act as a companion to help them improve their skills & be passionate about the game.
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