Hapana, a Sydney-based fitness software startup has recently raised $17.3 Million in Series A funding round. The funding is led by OIF Ventures and ASX-listed Bailador. OIF Ventures contributed $9.6 million to debut Hapana’s Series A round. ASX-listed Bailador invested $7.7 million, thus keeping a strong co-investment record with OIF Ventures.
Hapana’s Platform
Hapana is a white-label CRM for membership payments, retention, and loyalty. It operates for fitness brands globally like BFT, KX Pilates, UFC Gym, and F45 across 17 nations. The specific platform currently connects over 200,000 gyms, health clubs, and boutique fitness studios, through which it processes more than $500 million in payments from club members in the year.
Membership Management and Mobile App
Hapana also provides convenient options for membership payments thus easing all transactions for fitness brands. It supports communication and interaction with the members to keep them engaged with the services in the gym and studios. Another way through which Hapana’s mobile app improves member engagement is by enabling fitness businesses to easily relay messages to their clients.
Data Security and Privacy
Hapana values the users’ data privacy to enhance the security of the platform. Hapana encrypts data to enhance data security at both transmission and storage. This protects member details, banking information, and any form of communication that the group may engage in. The platform is designed such that the access rights are dependent on the roles assigned to users.
Particular data can only be accessed and seen by some selected individuals. Hapana complies with the requirements of protocols (like the GDPR) that regulate the protection of data. The startup provides comprehensive security by regularly conducting security assessments to address emerging risks.
Image Source: Hapana
Hapana handles data breaches
Hapana is committed to protecting its users’ data and privacy and delivering reliable services. Hapana confirmed to the research that it has an internal policy regarding data breaches and such incidences are recorded. Externally, they modify their Terms of Service to provide full descriptions of their notification procedures should there be a breach.
Hapana ensures all data is stored in servers within the United States of America. The infrastructure is located on Amazon Web Services (AWS) and, therefore, adheres to GDPR provisions regarding the transfer of data to third countries. Hapana is now providing mechanisms for clients and members to delete their data. Customers can review current and future tiers for other team members.
Global Expansion
The startup plans to develop a new version of the platform which will bring a better experience for the users and extra features for the big fitness brands franchises. Hapana is also planning its growth in the United States and throughout the APAC area, partnering with other franchises and solo gyms.
Conclusion
Hapana has recently closed its Series A round of funding, which gives the company the necessary push toward achieving its goal of changing fitness management both locally and internationally. According to Hapana’s vision, it wants to release a new platform with improved features. This version will improve the client experience, make the business more efficient, and offer features targeting fitness companies franchised extensively.
