Wednesday, 7 August 2024, Bengaluru, India
Kindlife is a D2C startup that offers beauty and wellness products. The startup secured 8 million USD from MIXI Global Investments and JB Dooeun Tk Fund in its series A funding round. This funding round saw participation from angel investors and existing investors including Kalaari Capital. Entrackr reported. The startup intends to use this fresh capital to scale its operations, and product development, increase its offerings, and expand its network in the international market.
The company uses proprietary AI technology to provide personalized skin care products and customized wellness routines. The platform offers various beauty brands and exclusive access to trending global beauty products globally including Korean and Japanese brands. The company aims to expand its services while developing strong connections between Japan, Korea, and India. The application has beauty creators who share their experiences using the products and recommendations. The creators take a content-first approach to educate and promote the latest K beauty products to consumers. The artificial intelligence allows the platform to analyze the product’s ingredients and help users understand how variousskin types will react to the products. This technique enables users to find the products to fit into their routines.
The co-founder of Kindlife, Radhika Ghai told inc42 in an interview that the brand prioritizes the authenticity and quality of products. She highlighted that the company is committed to providing quality global beauty brands with a focus on Japanese and Korean beauty products. The startup currently focuses on meeting the growing demand for K-beauty brands in India. The company aims to use this new investment to onboard more Korean and Japanese beauty brands in the Indian Market. Kindlife faces competition from other beauty and personal care brands including Lotus Herbal.
The startup previously secured $2.5 million from Java Capital, Kalaari Capital, and Titan Capital during its seed funding round in 2021. Kindlife mentioned that it plans to launch more than 20 Korean and Japanese beauty brands on its platform this year. The beauty brand offers several wellness and beauty products including toners, cleansers, and lotions. The products offered by the company are scientifically tested and expert-formulated. The development came just after the Indian beauty and wellness startup ecosystem saw increased interest from investors. The investment will help the company enhance its product offerings and services.
Conclusion:
Kindlife is a personal care and beauty product-selling AI-powered startup that secured $8 million in its series A seed funding round. MIXI Global Investments and JB Dooeun Tk Fund led the funding round with the participation of Kalaari Capital and other angel investors. The company intends to use these fresh proceeds to scale up its operations, expand its network, meet market demands, and strengthen its connectionsin Korea and Japan. The company offersits products through online platforms including websites. The company provides clinically tested skincare products customized according to the different skin types. The startup faces competition from other personal care and beauty brands such as Louts Herbals, MamaEarth, and Hello Bello.
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