Bebe Burp is a baby food brand that got Rs 8 crore investment from the Venture Capital firm Gruhas Collective Consumer Fund during its pre-series A funding round. The funding round saw the participation of several new and existing investors. The startup plans to use these fresh proceeds to scale its operations, enhance its research & development, advance its product development, and increase its workforce.
The company plans to expand its services and aim for market expansion this year while strengthening its market presence in India. The startup previously raised 419k USD in a funding round led by Lets Venture and its existing investors. The investment was made as a collaboration of Gruhas with the Collective Artists Network this year. The firm aims to remove all harmful chemicals and preservations used in the food and make it safer for babies. The company wants to introduce nutritious alternative with health solutions for kids and encourage healthy eating. Bebe Burp provides instant mixtures, snacks, cookies, ragi cookies, organic jaggery powder, and more. The startup may launch new products and categories using this new investment.
This natural baby food brand has secured around 419k USD across four rounds since its inception. The data intelligence platform, tracxn reported that the company had a post-money allotment valuation of $2.58 million on June 2022. The brand claims to provide products that are made only using 100 percent natural ingredients and no added artificial flavors or preservatives. The food brand faces competition from other companies in the same segment such as Baby Destination, The Moms Co, Babease Foods, Else Nutrition, and Little Charlie, among others. The brand sells its products via its online website, retail stores, and other e-commerce platforms such as Amazon.
The baby food manufacturing company plans to expand its services in the global market, including Europe, the Middle East, and Southeast Asia. The startup plans to establish over one lakh offline stores in India. The brand announced it has served over 1,50,000 customers since its inception. The development came just when the baby food market saw increased investor interest. The market research showed that the Indian baby food market sector is expected to grow at a CAGR of 6.1 percent and cross the $109 billion mark in the next three years.
Conclusion:
Bebe Burp is a baby food-making company that successfully secured around 1 million USD in its pre-series A funding round. This round was led by Gruhas Collective Consumer Fund as a collaboration with the collective artist network earlier this year. The company plans to scale its operations and enhance its services, marketing, and international expansion. The startup focuses on using this investment to expand its network in the Middle East, Europe, and Southeast Asia. The company wants to launch more than one lakh retail stores in India to increase its market presence. Bebe Burp aims to provide baby foods with no chemicals and preservations.
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