Mayhem Studio is a mobile game development subsidiary of Gaming Unicorn Mobile Premier League. The startup recently raised an unknown amount during its fresh funding round from venture capital firm Lumikai. The company plans to use these fresh proceeds to scale its operations, grow its team, improve technologies, and speed up game development. The investment aims to develop a new battle royal mobile game and enhace the technical capability.
Mayhem Studio is a Bengaluru-based, gaming startup established to develop AAA mobile games. AAA is a term used in the video game industry for high quality, high promotional costs, and a big development budget. The startup previously secured $20 million in its series A funding round from Peak XV partners. The funding round saw the participation of other investors including Truecaller, Steadview Capital, and others. The investment will help Mayhem to enhance its capability by integrating new services, technology, network, and services. The deal will positively affect the revenue of this firm. Mayhem Studio faces competition from other gaming studios including Zupee, Bright Star Studios, and PLayup.
The CEO of Mayhem Studio, Ojas Vipat told inc42 in an interview that the startup wants to show that Indian gaming startups can also create world-class games and Underworld Gang War game is just a part of this mission. The company is currently working on its flagship game, Underground Gang Wars, which is a battle royale game with Indian aesthetics and culture in the gameplay. The game has an Indian location, characters, and elements to provide players immersive and fresh experience of India virtually. The company will also use a portion of newly secured funds to enhance this game.
The development came just after the Indian gaming startups started to gain increased interest from investors in India. The startup has secured a total of $20 million to date, excluding the new funding round. This year around two to three AAA games are scheduled to launch. Last year, the gaming company Krafton also got full approval from the government to operate its battle royale game battlegrounds mobile India. The founder partner of Lumikai, Salone Sehgal mentioned that this
investment shows their trust in the Indian gaming startup. She highlighted that the Indian games have huge potential to become popular globally and Mayhem fits that vision perfectly.
Conclusion:
Mobile Premium League’s mobile game development arm Mayhem Studio secured funding from VC firm Lumikai. The startup plans to use this fresh capital to strengthen the technology, enhance its platform, and generate more innovative gaming solutions. The company aims to use a portion of this investment to speed up its game development process. The founding partner of Lumikai mentioned that the startup has huge potential to produce high-quality games and make Indian games popular globally. The startup is currently working on its flagship title, Underground Gang Wars. The game integrated Indian culture, locations, and aesthetics into the game to provide a fresh and immersive feel of virtual India.
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