Beyoung is a D2C fashion brand that reported a growth in its GMV and is expected to have a two-time increase in GMV to Rs 650 crore by FY27. The company claims to have delivered more than 20 lakh online orders. The startup plans to use its fresh capital to scale its capacity, enhance its capabilities, expand its offline presence, and capital expenditures.
The startup offers great product design and value-for-money items that meet the current fashion trend available market and customer needs. This D2C startup plans to use the fund to expand its offline stores across India and increase its brand presence. The amount can be used to enhance the technical and advertising aspects of the team and marketing. Many fashion brands target developed areas for their marketing however, Beyoung aims to remove a significant gap in the market for affordable fashion options in tier,2,3, and 4 cities. The firm focuses on serving the mass market and offers products in underserved regions at affordable costs.
The startup told entrackr about challenges faced while serving diverse target audiences with different buying power. The company leverages advanced technologies and data-driven marketing schemes. These technologies allow the firm to analyze and study the requirements of its target audience. This D2C fashion startup aims to become a worldwide trusted fashion brand and serve its customers globally. The startup claims to provide a fashionable, trendy, and stylish collection of comfortable clothing created by integrating them with fashion trends worldwide.
The startup focuses on product development and business expansion. The company expects to reach 289.6 million users by 2029. Beyoung plans to serve the local and global mass market efficiently. The firm aims to expand its network by establishing physical stores across India and other countries in the next three years. The brand will use the funds to enhance its online platform and increase its global presence. The startup competes with Nykaa Fashion, Libas, and Myntra, among others.
Conclusion:
Beyoung, a D2C fashion wear startup announced a growth in its GMV and it expects a two-fold increase in GMV to Rs 650 crore by 2027. The company plans to use its fresh capital to scale up operations, enhance its platform, enhance its capabilities, and expand its offline presence in the fashion market. The brand provides high-quality and comfortable clothing. This startup plans to use this amount to grow its offline store and expand across the country while increasing its exclusive brand and retail outlets across Tier-,2,3,4 cities. Beyoung claims to provide a fashionable, trendy, and stylish collection of clothing created by merging them with fashion trends worldwide. The company sells its products via its online and offline channels. This D2C startup leverages advanced technologies and data-driven marketing schemes that enable the firm to analyze and study the requirements of its target audience. The startup will be focusing on product development and business expansion. The company expects to reach 289.6 million users on its platform in the next five years.
