The startup plans to use these fresh proceeds on network expansion and aims to become the best Indian brand for men’s fashion wear. The firm is expecting to have a revenue of Rs 1,500 crore in the next five years. This company started its business with mens wear but expanded its services to casual wear, accessories, and footwear. The firm has made its brand presence with cricketer Virat Kohli’s influence and is growing rapidly with the strategic partnership of e-commerce marketplaces. The startup has raised a total of 90 million USD since its inception from various investors including Flipkart, Accel, Sachin Tendulkar, and Virat Kohli himself.
The startup will use these fresh proceeds to scale up its operations, fulfill working capital requirements, enhance its platform, and support the general corporate process while aiming to make a brand presence and market expansion. The startup focuses on enhancing its platform and providing its users with a seamless experience. The startup offers clothing and accessories with style, and quality to create products that are affordable, sustainable, and comfortable.
The startup also offers a fast and easily accessible online platform to all its customers for online shopping. The company claims to offer a best-in-class customer experience and aims to become a top fashion brand across the country. This mens wear startup reported a revenue increase of only 2.3 percent to Rs 344 crore in FY23 while the losses increased by 33 percent to Rs 44.26 crore in the same duration. The analysts mentioned fashion and lifestyle market to have a valuation of $110 billion and predicted the sector to grow at a CAGR of 25 percent and reach the 35 billion USD mark in FY28.
Conclusion
A Virat Kohli-backed D2C fashion startup, WROGN has secured $15 million in a funding round led by Aditya Birla’s group-owned TMRW. This startup provides top-class men’s wear. This brand makes products to meet fashion trends and ever-changing market conditions. The company claims to provide the best quality and affordable clothing and accessories. This investment will help the startup solidify its position in fashion platforms while expanding its offline presence and scaling up in the D2C sector.
This D2C startup aims to become the top brand in men’s fashion wear and get global and local recognition for its sustainable clothing material. The firm has made its brand presence with cricketer Virat Kohli’s influence and is growing rapidly with the strategic partnership of e-commerce platforms. The company will be using these fresh proceeds to scale up its operations, enhance its platform, and support the general corporate process. WROGN will also focus on making a strong brand presence.
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