CHOSEN, a skincare startup, secured $1.2 Million in its seed funding round 

CHOSEN, a Chennai-based skin and personal care brand, raised $1.2 million in fresh capital in its seed funding round from family & friends. Entrackr mentioned that the funding had an equity-free grant of  $100,000 from Peak XV partners, following its SPARK program for women-led startups.  Here we are talking about CHOSEN, a skincare startup, secured $1.2 Million in its seed funding round.

This D2C Skincare and personal care startup plans to use the fund to grow its team and enhance its supply chain to meet customer needs accordingly. The startup faces competition from known brands, including Honasam, Ayurveda Co, and more. Cosmetic Dermatologist Renita Rajan founded this brand to focus on creating skincare products using technology while expanding into IOT and tech 

driven skincare solutions. The company claims to have 34 stock-keeping units under the skincare, wellness products, and hair care categories. CHOSEN creates and offers unique products using science and natural ingredients proven beneficial by science. 

Here we are discussing CHOSEN, a skincare startup, secured $1.2 Million in its seed funding round:

The startup is planning to launch new products this year. The founder and CEO of the startup, Renita  Rajan, highlighted that this seed funding round helped the company to expand strategically and explore new areas. The startup is aiming for partnerships between B2B sectors as the next steps. The company plans to develop in the health, travel, leisure, and hospitality sectors. Rajan mentioned the main goal for the startup is to raise $10 to $20 million in its upcoming pre-series round. Inc42 reported. The startup claims to have a clinical experience that differentiates them from other skincare brands. 

The company can feel a sense of relief as the previous investments highlight the startup’s vision and potential. This company showed a two-time increase in its scale this year compared to last year. This continuous increase in the D2C beauty sector is helping the startup to get a boost in fundraising. Inc42  also mentioned the increasing market opportunity for skincare and beauty brands in the country. The personal care market is predicted to reach $5.6 billion, with offline stores reaching $122  million by 2025.  

Conclusion

CHOSEN, a beauty and skincare brand, raised $1.2 million in fresh capital. The company plans to secure $10 to $20 million for a new pre-series round this year. This D2C Skincare startup intends to use the fund to expand its team and scale up its services to meet customer needs accordingly. The startup faces competition with other personal care brands, including Plum and Honasam, and AyurvedaCo. The brand provides various e-commerce platforms to connect with its customers, including a website and physical stores. The startup is aiming for partnerships between B2B  sectors as the next steps.

CHOSEN plans to expand in the health, travel, leisure, and hospitality sectors. The funding round also had an equity-free grant of $100,000 from Peak XV partners, following its  SPARK program for women-led startups. CHOSEN plans to expand its products in the health, travel,  leisure, and hospitality sectors. This company showed a two-time increase in its scale this year compared to last year.

athulya V

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