MotorFloor comes more than two years after Kar sold his previous video analytics venture Vidooly to Good Glamm Group. This business venture located in Bhubaneshwar proposes to change the way commercial vehicles are bought by filling the existing gap between buyers and dealers.
Comprehensive Listings and Budget-Friendly Insights
The platform offers commercial vehicles of top brands like Ashok Leyland, Bajaj Auto Limited, Eicher Motors, and Bharat Benz. Information on standard and optional features, on-road prices, and detailed specifications for each model is provided for users.
MotorFloor includes detailed information about vehicles that can be found within the customer’s determined budget constraint. For trucks, tractors, buses, three-wheelers, or electric commercial vehicles, the platform makes it easier for the buyer to make the right choices.
Financing and Insurance Options
Working with four banks, NBFCs, and three insurance companies, MotorFloor provides banking and insurance services. The ability to navigate through every financial aspect of the purchase is made possible by the users.
Rural Customer’s Trust Remains an Influential Factor
MotorFloor has very deliberately chosen Bhubaneshwar as its base because it is specifically targeting only non-metro cities. The research also highlighted that for rural customers trust remains an influential factor in deciding to make a purchase. In order to develop this trust, the startup has placed more than fifty rural marketing agents in Orissa, Chhattisgarh, and Jharkhand alone. They engage with potential buyers, offering individual attention and accurate information to the customers.
Bootstrapped Business
MotorFloor operates as a bootstrapped business and is in discussions with certain investors who are interested in companies based in non-metros. The startup anticipates that it will finalize the first funding round within the next three months. The capital infusion will enable it to expand its services to the offline shopping channel.
- Multi-Brand Experience Centers: MotorFloor plans to create offline experience centers for multi-brands.
- Test Drive: Test new vehicles from more than ten brands of commercial cars.
- Expert Opinions: They should consult their lawyers on the best legal structure that fits their business needs.
- Quick Financing Options: Access financing opportunities without complications.
Conclusion
MotorFloor has clearly articulated its goals to remove the barrier when acquiring commercial vehicles, help rural customers, and establish trust. While there have been significant shifts in the Autotech ecosystem, this startup’s focus on candor and public availability is notable. By blending technology and ground presence, MotorFloor seeks to revolutionize the way people and companies procure commercial vehicles.
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