Introduction:
A variety of AI enhancements are coming to Microsoft’s Bing, including support for OpenAI’s new DALLE-E 3 model, more individualized search and chat responses, and tools that will watermark photos to indicate that they were produced using AI. This week in Microsoft Bing New York, the firm had an event where it unveiled new Surface devices with built-in AI experiences, among other Windows and Bing updates.
The business announced that its Windows 11 upgrade will offer several AI enhancements, including the integration of its AI assistant, Copilot, beginning on September 26. This AI assistant will subsequently be expanded across Bing, Edge, and Microsoft 365 Copilot this fall. On November 1, 2023, the latter will be made available to business users alongside Microsoft 365 Chat, a new AI assistant. Additionally, Windows programs like Paint, Photos, Clipchamp, and others will soon feature AI interactions.
Beyond the Windows features, Microsoft also made a number of AI-related enhancements to its Bing search engine, most notably the addition of the DALL-E 3 model from OpenAI. Customers may now create graphics in Bing Chat thanks to the company’s introduction of the image creator DALL-E to Bing in March of this year. The business only stated that it was employing the “very latest” type of DALL-E at the time without providing any further information.
The DALL-E 3 integration, which promises sharper representations for features like fingers, eyeballs, and shadows, has now been confirmed by Microsoft as being upgraded.
Microsoft Bing to Gain more Personalized Answers:
Microsoft Bing to Gain more Personalized Answers [Source of Image: markedium.com]
Additionally, it is keeping its pledges on ethical image creation. The system used to have guardrails to prevent the creation of harmful or risky images. With the latest edition, it will also include Content Credentials, which are invisible digital watermarks on all AI-generated photos. To increase the openness surrounding AI photos, this system makes use of cryptographic techniques and guidelines established by the “Coalition for Content Provenance and Authenticity (C2PA)”. The C2PA now has members including Adobe, Sony, Intel, and others.
By drawing on your previous conversations with Bing Chat, Bing will now respond to your search queries that are more tailored to you.
As per Microsoft’s explanation, when you’ve employed Bing Chat to gain insights into your preferred movies, books, or music, upcoming interactions, and search results will consider these interests while delivering responses. Microsoft offers this as an opt-out feature, granting users the option to turn it off if they’d rather not have their chat history impact their results.
To illustrate, Microsoft highlights that if you’ve previously utilized Bing to research your favorite sports team, the next time you’re organizing a trip, Bing could inform you if your team has a game scheduled in the city you plan to visit.
Microsoft claims that the functionality would enhance search results since many users end up conducting numerous searches on a single subject and because more than 60% of those searches involve modifying the initial query. However, because they lack specific context, such as what you’ve previously searched for or what you’re currently investigating online, those searches aren’t as helpful as they could be.
More than 160 million Microsoft 365 users who now have access to the office AI chatbot will now be able to use multimodal Visual Search and Image Creator, according to the company.
My name is Sai Sandhya, and I work as a senior SEO strategist for the content writing team. I enjoy creating case studies, articles on startups, and listicles.
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