Nykaa: Case Study, Company Profile, Founding Team Members, and Many More

The sudden outburst of the pandemic in 2020 led to the decline of sales for many physical stores. But it gave a boost to the e-commerce platforms existing all around the world. It also opened the door for graphic designing, content writing, website development, digital marketing, and social media advertising. Nykaa is the top most leading brand in India.

The e-commerce stores have also encouraged the public to switch to cashless payment systems like debit cards, credit cards, UPI, and net banking. It is easy, safe, and convenient to shop for items of your interest just with the help of websites and mobile applications. Hence, today we will dive deeper and discover one of the top e-commerce companies in India called Nykaa.

About Nykaa App:

Nykaa is an Indian e-commerce company that focuses on redefining the beauty and personal care system. The company has its headquarters in Mumbai, Maharashtra, and is operating under the ownership of FSN E-Commerce Ventures. It focuses on the growth and expansion of retail, cosmetics, beauty, fashion, grooming, and wellness sectors and supports more than 2000+ employees.

The company derives its name from the Sanskrit word Nayaka which means actress or always carries the spotlight. It follows the tagline: your beauty is our passion and celebrates the beauty, confidence, uniqueness, and self-discovery of every self-discovery woman.

The company strives to provide a joyful shopping experience through its authentic and variety of products. It emphasizes becoming bold, better every day, satisfying customers, and encouraging sustainable development. It is also the first unicorn startup company to sell more than 2 Lakh products and receive permission from SEBI to issue an initial public offer.

The company also has two divisions: Nykaa Man and Nykaa Fashion, including men’s products and exclusive clothing. It also has a premium membership feature called Nykaa PRO that allows the members to get exclusive products at special prices from the app.

About the Founder:

Falguni Nayar is a 58-year-old Indian businesswoman and founder of the Company. She was born and brought up in Mumbai, Maharashtra, and got married to Sanjay Nayar in 1987. She has completed her graduation from Sydenham College of Commerce and posts graduation in MBA Finance from IIM Ahmedabad.

She has worked as a consultant in AF Ferguson & Co and MD of Kotak Mahindra Capital Company. She aims to take the retail and beauty industry to new heights and achieve a monopoly in the online market. Falguni is one of the top self-made female Indian billionaires having an estimated worth of $1.1 billion.

Other Team Members:

Anchit Nayar is the previous CEO of the Nykaa retail sector. He has completed his Ivy League education from Columbia University and worked at Morgan Stanley for eight years in the investment banking sector. Adwaita Nayar, who was previously the chief marketing officer at Nykaa, is now taking care of the Nykaa Fashion division. She has graduated from Yale University in the Applied Mathematics field and has an MBA from Harvard Business School.

Nihir Parikh has an MS degree in chemical engineering and has done MBA from INSEAD. Since 2015, he has been managing the Nykaa Man division as a chief executive officer. Sanjay Suri is the chief technology officer who is a master in computer engineering and solving all technical glitches in the company.

Arvind Agarwal is the chief financial officer of the company and a certified chartered accountant. He handles the reporting, accounting, monetary, and regulatory control measures. He is also an IIMA alumnus and company secretary who offers financial and marketing advice to professionals in the business.

Reena Chhabra has been the CEO of a private label brand called FSN Brands since 2016. She has 20+ years of experience in the retail industry as a strategist and a business planner. It has helped Nykaa in expanding and increasing the product and distribution lines to a great extent.

Manoj Jaiswal is the chief supply chain officer who supervises the efficiency and smooth working in the company. He handles the inventory, warehouse, order completion, e-commerce, d-commerce, and m-commerce platform designing. He has worked with companies like the ibibo group, future group, and Seventymm Services Pvt. Ltd.

Products and Services:

It has a vast collection of more than 2 Lakh products covering 2400+ brands worldwide. It has inventory-based warehouses in Mumbai, Pune, Kolkata, Haryana, and New Delhi. It also has three offline stores called Nykaa Luxe, Nykaa beauty kiosks, and Nykaa on Trend.

The Luxe stores include all the international luxury brands like MAC, Dior, Huda Beauty, and Nykaa on Trend section segregates the brands according to their popularity in every country. The company also supports famous in-house brands like Kay Beauty, 20Dresses, Pipa Bella, Masaba, Nykaa Naturals, RSVP, and Nykd by Nykaa.

It covers various categories like skin, hair, makeup, fragrance, appliances, grooming, natural, pet care, pop-ups, gift card, men’s store, mom & baby, and health & wellness. Popular brands include Adidas, Allen Cooper, Innisfree, American eagle, Lakme, Anna Claire, Baidyanath, Dr. Morepan, Bare Essentials, Dove, and Benefit Cosmetics.

Adding to the list is Bio-Oil, elf. Cosmetics, Bioderma, Blue Heaven, and Body care, Calvin Klein, Caprese, Clean & Clear, Colorbar, Dabur, Elle 18, and Daniel Wellington. It also includes products from Estee Lauder, Garnier, Faces Canada, Glam glow, Fabindia, Giordano, Herbal Essence, INDYA, Helix, Jockey, Kredo, and Insight Cosmetics.

Brands like LA Girl, Nivea, Old Spice, Lino Perros, Lotus Herbals, Opium Eyewear, Park Avenue, Skyska, Teen Beauty, and Van Heusen are also available. You can also shop for Van Heusen, You Bella, Zero Gravity, Yellow Chimes, VWash, Wet n Wild, Voylla, Whiskers, Vogue Eyewear, and Yardley London.

It has a YouTube channel called Nykaa TV that shares all the essential tips and information regarding beauty, styling, and cosmetics. It has also organized some campaigns like Tinderella, Khoj, Rakshak, and Beauty in her Story, BreakTheHashtag, and WhatMakesYourBeautiful. Famous personalities like Tapsee Pannu, Laxmi Agarwal, Alia Bhatt, Katrina Kaif, and Jahnvi Kapoor are associated with the app.

Overview:

Awards and Openings:

Nykaa has a strong team of passionate, energetic, and motivating workforce that believes in constant growth and expansion of their business. The company has various openings for people who wish to associate with them and take them to new heights. Recent openings include SDE II- Frontend, QA, Training Content Developer, AM-SCM, and Brand Management (manager, retail, and executive). You can also apply for Makeup Artist, Store Manager, Category Supervisor, Sr. Executive/AM-HR, and SDE II- Backend.

It has received the Retailer of the Year for the beauty, fitness, and wellness section from ET Now Global Awards in the year 2020. It also received the IBG Annual Business Excellence Award in the Startup category by the India Business Group last year. Some more awards under its court include Best Launch of the Year in 2018 by ET Now and Health & Beauty Retailer of the Year in 2017 by the Star Retailer.

It’s founder Falguni Nayar has become the powerhouse and inspiration for those who believe in no career after marriage. Awards received include Businesswoman of the Year, EY Entrepreneur of the Year, Business Person of the Year, and Asia’s Power Businesswomen Awards.

Safety and Security:

One of the doubts that arise in all the customers while opting for online shopping relates to security and authenticity. Nykaa ensures the safety and authority of its products through regular inventory checking and using developed order processing systems. Highlights of the app: The periodical quality control, quick redressal of complaints, and trustful customer relations. It also protects the details of users like name, email, country, contact number, date of birth, and shipping address.

The company has the right to contact the customers only through SMS and Emails regarding the discounts, sales, and new product launches. Users have the right to log out of the application and unsubscribe to the emails and newsletters anytime.

If any issues or want any assistance related to the app, feel free to reach them at privacy@nykaa.com. It also extends social and financial help towards the empowerment of various sectors. As a part of the CSR initiative, it contributes to Benefactory, PRIDE, Milaap, PM CARES Fund, Sneha, Nanhi Kali, SPARSH India, Give India, and Make a Wish Foundation.

Conclusion:

Nykaa is one of the top e-commerce stores in India that includes a wide variety of products in various categories. The app breaks all the social, gender, and geographical norms attracting a large audience. It fulfills at least 15000 orders per day because of its frequent sales, attractive launches, and shopping suggestions. One of the main reasons for the company’s success during the pandemic is its ability to launch new products unexpectedly. It is the one-stop destination for all those looking for good quality beauty and fashion products at affordable prices. So, go ahead and place your order with Nykaa today? Happy Shopping!

Social Media Information:

Follow the company on these social networking platforms for latest updates.

Facebook: – Nykaa – Home | Facebook

Twitter: – Nykaa (@MyNykaa) / Twitter

Instagram: – Nykaa (@mynykaa) • Instagram photos and videos

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