Earlier this week, at its October 12 Fall event, Microsoft made an official announcement about its new AI-powered “Designer” app. The new tool, which is comparable to the well-liked substitute Canva, will assist users with graphic design and image creation.
The new Microsoft app is similar in appearance to the Canva Design app and will include Bing and Microsoft’s Edge browser integration. Additionally, the app will be included in the Microsoft 365 membership.
Microsoft claims that Designer will prioritise serving consumers. Later on, however, we might observe the app shifting toward more enterprise-focused use-cases. The tool will be the most recent feature to be added to the Microsoft Office 365 subscription, which is looking more and more at feature additions to expand the package’s user base.
Along with Canva, Adobe will be a competitor of Designer. Adobe, through its Adobe Express tool, provides customers with image templates and stock photos. According to a CNBC report, Adobe and Microsoft have more than 30 product integrations, but Microsoft insists that the new Designer app has no impact on how the two companies interact.
Microsoft and Canva are rivals in some other areas as well. The image editor and creation tool added a new Microsoft Powerpoint substitute last year, and it also added a Word substitute in September of this year.
The DALL-E 2 artificial intelligence programme by OpenAI will enable Microsoft’s Designer app to also produce visual designs from written text. In order to prevent any inappropriate interpretations from being made, the company has guaranteed that all explicit sexual and violent content has been removed from the AI training for the service.
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