When and how did you start?
The idea came on 29th Nov 2013, the day we lost our jobs due to funding issue in our previous company. It’s ironic, but the day we lost our job was the best day of our life – as it changed the course of our lives in the coming years. We got registered as RV Hospitality Solutions LLP on 12th Feb 2014 and are operating with registered trademark MarketMyHotel.in , Says Mr Karmveer Singh Rathore Co-Founder & Director | MarketMyHotel.in .
How did you come up with the idea? Your inspiration moment
When we started MarketMyHotel.in, myself (Karmveer Rathore) & my partner (Gyanendra Verma) collectively had an experience of 20 years in hospitality, hotel marketing and venture fund. The experience gained in the previous organizations and interactions with hoteliers across India at the start of career helped us to design the concept, we realized that stand alone hoteliers do need a one-stop solution for their marketing needs. Their needs vary and need someone who can understand their property and can not only devise a marketing plan but execute it as well.
Brief about organization and founding members
MarketMyHotel.in now is a 35 member strong team & India’s best Hotel Marketing Company for standalone and owner managed properties. We are in the market since 2013 and have evolved as a one-stop solution provider right from web-audit & design, content management, revenue management, social media marketing to online reputation management. Most importantly all our actions are measurable and revenue focused.
( Co-Founder’s Mr Karmveer Rathor and Mr Gyanendra Verma )
The detailed journey, like what all you want to share with readers
MarketMyHotel is now India’s best Hotel Marketing Company for standalone and owner managed properties. The journey started in 2013 and has evolved as a one stop solution provider right from web-audit & design, content management, revenue management, social media marketing to online reputation management.
We started with marketing a small guest house in Nainital and now have a bouquet of hotels ranging from the small guest house, house-boats and villas to business hotels, Forts and Palaces. The journey has been incredible as we got to meet interesting people, travel exotic places and create job opportunities for a lot of people. Though small, but now we are directly & indirectly impacting livelihood of 1500 families. It has been a very satisfying journey till now and we hope to create a significant social and economic impact in the coming years, says Mr.Karmveer.
About funding, plans on growth
The
model is self funded and growing steadily over the years. Now we are expanding
outside India as well with operations in Thailand & Cambodia.
Challenges and Opportunities/ Marketing Strategies
There
are three parameters that differentiate MarketMyHotel.in
Focus
Hotels are standalone, owner driven & small with average inventory size
-25- 30 rooms.
Most
competitors are providing a part of the services we offer and not a complete
360 degree solution.
We
are target driven and delivered growth in revenue for hotels for over 5 years
in a row now. We do provide money back guarantee if we fail to perform.
Future plans and funding
We
have recently categorized our services into three –
- RM360° >> Hotel Marketing & Revenue Management services
- social_PAGE >> Social Media Marketing services
- reviewPLUS >> Online Reputation Management services
The
categorization has helped in getting more Hotels based on their requirements.
We haven’t considered sourcing external funds but are open to Investors who can
add value.
A quote from the founder on the journey or dealing with the challenges or any inspiring moments
After
2-3 years, we lost few clients due to stiff competition as similar services
were being offered at a fraction of the cost. The same clients came back to us
after 6 months gap and that is something we are very proud of. We got back
those clients because we delivered value. We assign dedicated resources and
make sure we deliver results. We may be a bit expensive for some Hotels but we
are the only Hotel Marketing Agency that gives money-back guarantee to Hotels
in case we don’t deliver results.
EXCLUSIVE: Founder’s advice to budding entrepreneurs
Three things :
a. Create simple solutions – don’t complicate things – people adapt to easy things quickly. Be it your marketing plan; your billing process or instructions to the team down the line.
b.Set ambitious but achievable targets for yourself and team. Work closely with them to achieve it.
c.Celebrate achievements with your team.
Provide some statistics like revenues or clients acquisitions etc
We have +85 clients in 55 destinations with gross revenue of USD 3 million for the year 2018-19.
Your website / apps / and contact details
Url :www
Contact details: # 9/10 4th Floor, 4D Square Mall, Motera, Ahmedabad, Gujarat 380005
Phone no: +91-8511134638/39
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