Introduction:
Segment (previously called Segment.io) is an American patron statistics infrastructure agency primarily based totally in San Francisco, California. Its software program permits organizations to mix the gathering of statistics from their clients, whether or not via a cellular app, via way of means of electronic mail, or in a store. The segment became based in 2011 and conventional into Y Combinator withinside the identical year.
The agency raised $284 million in mission capital for a $1.five billion valuation, Notable buyers encompass Accel, Alphabet Inc’s GV, Meritech Capital Partners, Thrive Capital, and e.ventures. The segment is suggested to have extra than 20,000 clients, which include IBM, TravelPerk, Levi’s, New Relic, GAP, Time magazine, Trivago, Hotel Tonight, and Atlassian.
About Segment:
Segment is a patron statistics platform (CDP) that enables organizations to harness first-birthday birthday celebration patron statistics. Its platform democratizes get right of entry to dependable statistics for all groups and gives a whole toolkit to standardize statistics collection, unify person records, and course patron statistics into any device wherein it’s needed.
More than 20,000 organizations like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time selections, boost growth, and supply compelling personal experiences. The segment is previously called Segment.io. Its software program permits organizations to mix the gathering of statistics from their clients, whether or not via a cellular application, via way of means of electronic mail, or in a store.
Segment became based in 2011 and conventional into Y Combinator withinside the identical year. The agency raised $284 million in mission capital for a $1.five billion valuation. Its great buyers encompass Accel, Alphabet Inc’s GV, Meritech Capital Partners, Thrive Capital, and e.ventures. Segment is suggested to have extra than 20,000 clients, which include IBM, TravelPerk, Levi’s, New Relic, GAP, Time magazine, Trivago, Hotel Tonight, and Atlassian.
Segment Founder & Team:
Infrastructure agency Segment — acknowledged for handling the patron statistics of massive manufacturers from IBM to Glossier — became received via way of means of cloud communications company Twilio for $3.2 billion in inventory in November.
But much less than a decade ago, Segment founders Peter Reinhardt, Calvin French-Owen and Ilya Volodarsky had been university children at Massachusetts Institute of Technology (MIT), dwelling withinside the identical dorm and brainstorming merchandise they might construct to release their very own start-up.
Segment History:
- May 22, 2020: Segment expands ANZ operations with 50 new clients.
- April 2, 2019: Series D $175m – The spherical became co-led via way of means of present buyers Accel, GV, and new investor Meritech Capital.
- April 2019: Segment increases a $175,000,000 collection D spherical from Accel Partners, E.ventures, Meritech Capital Partners, Sapphire Ventures, Thrive Capital, Y Combinator and YC Continuity.
- July 2017: Segment increases a $64,000,000 collection C spherical from New Enterprise Associates, SV Angel, Thrive Capital, and Y Combinator.
- January 15, 2013: Segment increases a $600,000 seed spherical from New Enterprise Associates.
Segment Name & Logo:
Segment Revenue:
Segment is the unmarried platform that collects, translates, and routes your person statistics to masses of analytics & advertising gear with the turn of a switch. Segment generates sales of $a hundred and forty-four M with 21K clients in 2022.
- 2020: Segment hit $144M in sales in 2020
- 2019: Segment hit $96M in sales in 2019
Segment Funding & Investors:
It looks like the buddies had an almost fairytale avenue to success — they got here up with a concept for a tech start-up, had been conventional to well-known Silicon Valley start-up accelerator Y Combinator and in 2011 released an enterprise with $600,000 in funding.
Segment Business Model:
We all examine our companies in exceptional methods and all of us section our sales in exceptional methods. This might be via way of means of patron type (large, medium, small), via way of means of locations (North, South, East,) or via way of means of services (Buyers of Service A, Buyers of Service B), to call only a few. There are many methods you may section sales, which include:
- Customer Type.
- Employees.
- Services.
- Clients etc.
The strategic technique we define in this manual is to set expertise how exceptional to section your sales after which to evaluate every exceptional sales circulation and make selections so one can impact your strategy.
Services Offered through Segment:
Segment’s libraries generate and ship messages to our monitoring API in JSON layout. We offer a well-known shape for the fundamental API calls, alongside an advocated JSON shape (additionally called the ‘Spec’, a form of schema) that enables hold the maximum essential elements of your statistics steady, at the same time as permitting splendid flexibility in what different statistics you acquire and wherein.
Privacy Portal – to be had to all users – Inspect incoming messages to discover PII, classify it via way of means of its riskiness, and determine how it’s dealt with and which device might also additionally use it. Protocols – create a unified schema for all of the statistics you acquire, coordinate implementation to hold it steady with that schema, and ensure your statistics continually arrives withinside the proper layout and block and alert while it doesn’t.
Personas – discover businesses of users (“audiences”) primarily based totally on conduct or different metrics calculated out of your statistics, and ship those businesses to Destinations, identification resolution
Segment Awards & Recognition:
- Twilio Segment ranked #1 CDP for international marketplace share (IDC 2020).
Segment Competitors:
Top 10 Alternatives & Competitors to Segment:
- mParticle.
- OneTrust.
- G2 Deals.
- Insider.
- Bloomreach.
- Emarsys.
- Egnyte.
- Klaviyo.
Segment Latest News:
- Build deeper patron relationships with Journeys.
- Buy Now, Pay Later fastest-developing section for Mobikwik: Upasana Taku – Mobikwik to foray into P2P lending with RBI-registered NBFC Lendbox.
Segment Future Plans:
There aren’t any statistics on it.
FAQs about Segment:
Why did Twilio purchase the section?
A blended Twilio and Segment method Twilio can assist any enterprise make their patron engagement throughout each channel extra personalized, timely, and impactful.
What is a Segment agency?
Segment presents the patron statistics infrastructure that enables companies positioned their clients first. Using Segment, organizations can acquire, unify, and join their first-birthday birthday celebration to over 2 hundred advertising, analytics, and statistics warehouse gear. It became based in 2011 and was founded in San Francisco, California.
How did the section start?
Founded in 2011, Segment (previously called Segment.io) appeared at the beginning to be at the waft direction to victory. Reinhardt became analyzing aerospace engineering at MIT, and his roommates had been analyzing laptop science. They had a concept to create a lecture room lecture device.
What are section sales?
Segment sales: sales, which include intersegment sales, this is at once attributable or moderately allocable to a section. Includes hobby and dividend profits and associated securities profits simplest if the section is a monetary section (bank, coverage agency, etc.).
Why do need to I use Segment?
The segment is a famous device that may be used to acquire and ship statistics to numerous places, which include, Zendesk, Optimizely, and one of all our favorites, Google Analytics. The segment may be a terrific choice for organizations that are sending statistics to numerous databases and integrating with masses of various advertising gear.
Conclusion:
Segment is a patron statistics platform (CDP) provider that appears after statistics governance, statistics integration, and target market control multi-functional place. It permits businesses to acquire statistics on clients from more than one touchpoint in one region via an unmarried API.
My name is Sai Sandhya, and I work as a senior SEO strategist for the content writing team. I enjoy creating case studies, articles on startups, and listicles.
Disclaimer -We have collected this information from our direct sources, various trustworthy sources on the internet and the facts have been checked manually and verified by our in-house team.