Introduction:
82°E (pronounced Eighty-Two East) is derived from the meridian that passes lengthwise throughout India and establishes the nation’s standard of time. 82°E sought to create self-care items.
By combining started trying-and-true ingredients with innovative substances, the 82°E offers consumers products for personal care that enable them to create self-care an easy, pleasurable, and valuable part of their everyday life.
According to 82°E, it is the first public figure-owned self-care company in India with professional venture capital backing. The skin care products from Case Study On 82°E will be offered on the company’s site.
82°E is experimenting with including prominent individuals in its promotional strategy. It just produced an advertisement to introduce its newest product, the Gotu Kola Dew toner, in which Shahrukh Khan and Deepika Padukone appear alongside.
About 82°E:
82°E is a contemporary Indian self-care company with the goal of creating self-care as an easy, fun, and beneficial part of every person’s everyday routine.
Deepika Padukone is the co-founder and a well-known international Indian star, who is enthusiastic about creating a reliable worldwide community that embodies her values and encourages others to have real, healthy lifestyles.
82°E provides top-notch and successful goods with Indian principles, led by researchers and supported by significant studies. The company plans to branch out into additional product lines to promote its comprehensive approach to 82°E self-care after starting skincare as its initial class in 2022.
82°e Imagine an online environment that offers users an unforgettable experience by fusing the features of the product with educational material and an accepting community.
82°E is a firm believer in promoting varied people and supporting their success. By striking a proper equilibrium between work and leisure, 82°E the organization supports its talent in line with its objective of prioritizing personal care and wellness.
At 82°E, the company is dedicated to fostering an environment where people engage hard, collaborate, celebrate little accomplishments, and support one another’s growth on both a professional and personal level.
82°E Company Profile:
| Name Of the Company | 82°E |
| Founded Year | 2021 |
| Founders | Deepika Padukone and Jigar Shah |
| Competitors Of the Company | Myglamm, Mamaearth, Minimalist, Mccaffeine |
| Website Of the Company | 82e.com |
| Country Of Origin | Mumbai, India |
| Investors | 25 Investors Including Ranveer Singh Bhavnani |
| Company Stage | Seed Stage |
82°E Logo:
82°E Founders:
The company has two co-founders- Deepika Padukone and Jigar Shah.
Deepika Padukone: Deepika Padukone is a well-known Indian actress in Bollywood movies. The movie Om Shanti Om marked the beginning of her Bollywood career. Deepika Padukone is the second-highest-paid actress in the Hindi-language film industry. She was named by People Magazine as India’s Most Glamorous Woman.
The famous actress participated in numerous nationwide badminton tournaments while still in school. When she turned 8 years old, she participated in multiple marketing initiatives as a child model.
She is included among the most prominent individuals in the nation, and Time ranked her on its list of the most influential one hundred individuals in the entire globe in 2018. On January 5, 1986, Deepika Padukone was born in Copenhagen, Denmark to a Konkani-speaking family.
Jigar Shah: Jigar Shah is the co-founder of 82°E. He completed his bachelor’s in B.com in accounts and investment & portfolio management from KC College in 2007. He then went to SPJIMR SP Jain Institute of Management and Research in entrepreneurial management in 2008. After that, he cleared the CFA level on the first attempt with a 90 percentile in 2019.
Jigar Shah started his career as an independent business consultant from Sept 2010 to Jan 2012. He then worked as a senior associate in a company till 2014 in Mumbai. He has invested in many multiple companies like Mokobara, nua, front row, atomberg technologies, and super tails.
Lastly, he worked as a director of investment in a company before co-founding 82°e with Deepika Padukone.
82°E Investors:
82°E has a total of 25 investors with which the company raised 7.5 million dollars on May 19, 2022. Some prominent investors of the company are:
- Ranveer Singh Bhavnani: Ranveer Singh works in the Indian cinema industry as an Indian actor and model. From an early age, Singh had a desire to become an actor. But back in university, he thought acting was unrealistic and chose to concentrate on artistic writing instead.
Singh rekindled his love of acting while obtaining his Bachelor of Arts degree at Indiana University (Bloomington), and after returning to India, he resumed trying out for major roles in the Bollywood movie business. Singh was chosen after submitting an audition for the main part in Yash Raj Films’ 2010 film Band Baaja Baaraat.
- Prospect Capital: Prospect Capital Corporation is a well-known openly traded business growth Company (“BDC”). The company acquire United States midsize businesses throughout a variety of sectors via loan and stock, and the company’s objective is to provide consistent, alluring profits to the investors.
One of the most significant and earliest BDCs is Prospect Capital Corporation. the company’s rigorous strategy for putting money into the American intermediate industry has allowed them to consistently generate profits for those who hold the shares.
- DSG Consumer Partners: DSG Consumer Partners is concentrating on finding, funding, and expanding consumption firms in East Asian nations and India. Since 2012, the company has worked side by side with over one hundred founders to establish over 75 internationally recognized companies.
They support the entrepreneurs who founded them along their path as extended-term collaborators, providing conceptual mentoring, creation of products and logistical skills, expertise in the sector, and links to their broad leadership structure.
- IDEO- IDEO is a worldwide design firm. the company thinks that it is up to us all to create an improved tomorrow. The business is a network of artists, businesspeople, technicians, academics, and other professionals.
The work they undertake and the impact they want to have have been influenced by their common opinions and principles.
- Rsm Enterprise: RSM Enterprises is the ED goods’ contractual producer and supplier, ensuring superior craftsmanship and successful outcomes.
The company’s main goal is to provide top-quality components in recognized medicinal product formulations for both male and female sexual wellness goods, in addition to products for hair, herbal remedies, skincare goods, skin treatments, products for losing weight, and numerous other goods.
At RSM Enterprises, they work tirelessly to provide exceptional, effective medical care via ongoing creativity.
82°E Top News:
- 10% of Deepika Padukone’s 82°E’s first revenue came from sources that were not located in India. – By Fashion network
- Deepika Padukone’s direct-to-consumer business raises $7.5 million in financing to introduce new products. – By INC42
- Moisturizer and sunscreen are introduced as the first products for Deepika Padukone’s 82°E line. – By GlobeNewswire
- Deepika Padukone Introduces 82°E, Her Self-Care Line By- financial post.
CONCLUSION
82°E is a company that sells a range of goods for both personal and professional self-care. It produces and markets cosmetics for all genders. Its offerings range from Patchouli Glow, a sunscreen drop, and Ashwagandha Bounce, a moisturiser lotion and more. The business is headquartered in Mumbai, India, and started out in 2022.
Deepika Padukone and Jigar Shah founded together the celebrity-endorsed D2C personal care company 82°E.
‘Ashwagandha Bounce’ moisturising cream and ‘Patchouli Glow’ sunscreen drops were the company’s first offerings when it debuted in November 2022 with skincare as its primary product group.
In its own testing facility, 82°E’s within the organisation R&D specialists create driven-by-results products by fusing tried-and-true Indian ingredients with potent technological compound(s).
The company’s label, Eighty-Two East, is derived from the meridian that passes longitudinally across India and establishes the nation’s time zone.
People are invited to get involved in an online community in order to honour personal care by visiting the company’s site. Additionally, it declares that the newly released goods will be fresh, free of animal testing, vegetarian or vegan, and examined in clinical settings.
My name is Sai Sandhya, and I work as a senior SEO strategist for the content writing team. I enjoy creating case studies, articles on startups, and listicles.
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